25 courses with the subject PRE, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PRE 111Power, Principles and Public Relations (3 cr.)
This course provides a critical analysis of historical and contemporary media in America throughout the last century focusing on ethical and legal issues, organizational values, media manipulation and transparency. It examines how public relations and media can be transformative in society’s collective thinking and behavior. It will engage students’ critical thinking about the power of the media and its effect on politics, economics, culture and other components of U.S. society. This is an introductory course in public relations and is the ethics requirement for the major. Liberal Arts Cardinal Core Curriculum Category: U.S. Identities SUNY Framework: U.S. History and Civic Engagement Semester(s) Offered: Spring
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.
Students will explore issues in crisis management, campaigns, lobbying, nonprofit and corporate communications, event planning, and more as they study strategic efforts to build relationships between organizations and stakeholders. This introduction to public relations practice and theory is part of the core sequence in the public relations major and will prepare students for Public Relations Campaigns 1, ( PRE 314 ). Liberal Arts Semester(s) Offered: Fall
PRE 233Public Relations Agency Practicum-Staff (1 cr.)
Provides tactical experience in crafting, leading and executing a real-world public relations campaign for a client, with an emphasis on strategy development and outcome measurement.
JOU 206 , PRE 211 , PRE 302 pr permission of instructor Semester(s) Offered: Varies
PRE 240Audio-Video Production for Journalism and Public Relations (3 cr.)
This hands-on course is designed to familiarize the student with the basic theory and practice of audio and video production in journalism and public relations. This course will introduce the student to the basics of capturing and editing audio and video for the Web, including writing for audio and video, operation of audio recorders and video camcorders, and digital editing of audio and video.
JOU 206 . Restricted to journalism and public relations majors, or journalism minors; unless student has chair’s approval. Semester(s) Offered: Fall, Spring
PRE 302Social Media Analytics for Public Relations (3 cr.)
This course is designed to train students in current data analysis methods that are highly sought-after in the public relations industry. Students will learn current approaches to digital-media analytics in public relations, with a primary focus on analyzing social-media data. They will study key concepts relevant to social-media analytics and apply that knowledge by: (1) collecting and analyzing data, (2) presenting their results to an audience, and (3) composing social-media posts based on their findings. Students will also learn the basics of public relations research (including quantitative and qualitative methods) and audience analysis. Liberal arts Semester(s) Offered: Varies
An in-depth look into advertising in the broadcast industry and within emerging on-line technologies, with particular emphasis on the integration of audience research, the creative process and measurement of sales and media effectiveness. Liberal arts
Focuses on development of practical skills associated with presentations in interpersonal and group settings in the public relations profession. Designed to perfect techniques of persuasive communication in interviews, business presentations, negotiations, client pitches, oral reporting and campaign evaluation. Emphasis on audience identification, conceptual and creative issues, content structure, and message delivery, including the use of presentational media. Provides students with essential skills needed for work in the competitive environment of contemporary public relations. Liberal arts
In this introduction to PR relations writing, students will begin to craft sticky messages that readers actually want to read as they work to meet the needs and interests of a real-life organization and its stakeholders. In addition, they will learn ways to optimize their messages for both digital and traditional media. Liberal Arts
Senior standing; public relations majors only. Semester(s) Offered: Varies
PRE 407Internal Relations (3 cr.)
An examination of organizational effectiveness through the organization’s internal communication practices. Provides a comprehensive view of communication principles and practices in many types of formal organizations. Takes a critical look at specific cultural issues within organizations and explores some of the main ethical concerns in communication among an organization’s internal stakeholders. Liberal arts
An intensive introduction to practical theories and concepts involved in the implementation of successful small-scale and large-scale events. Exploration of the creative process, event selection, key publics and target audiences, personnel and logistics management, and technical implementation. Involves an academic service-learning exercise focusing on development of a public relations event. (Every other spring).
Students will analyze and apply communication theory, social media tools and public relations research skills to real-life emergencies. They will seek, appraise and report on messages for public-safety organizations. In doing so, they will study responses and evaluate theoretical implications of real-life situations, while investigating and testing the latest social media tools in a virtual laboratory setting.
PRE 211 and POI. Felony Questionnaire Required Semester(s) Offered: Varies
PRE 433Public Relations Agency Practicum (1 to 2 cr.)
Provides practical experience in producing a real-world public relations campaign for a variety of client organizations in the community, with an emphasis on research methods, strategy development/execution and measurement techniques.
Junior standing and POI. Felony Questionnaire Required Semester(s) Offered: Varies
PRE 452Mastering Public Relations Writing (3 cr.)
In this advanced writing class, students will gain public relations writing skills and build mastery in formats like the news release, the feature story, online posts and media kits. They will analyze target audiences and create content that meets the needs of an organization and its stakeholders. As part of this course, the students will create a professional portfolio. Liberal arts
JOU 206 or POI. Meets Advanced Writing Requirement Semester(s) Offered: Spring
PRE 466Public Relations Campaigns (3 cr.)
Students will identify, analyze and respond to the communication needs of a client, as they implement a full public relations campaign. Emphasis will be placed on perfecting tactical and communication skills in a collaborative, professional environment. Minimum grade requirement: C Liberal Arts
PRE 211 , PRE 302 and JOU 206 Semester(s) Offered: Fall
PRE 467Crisis! (3 cr.)
This course prepares students to manage communication before, during and after a crisis. Students will explore key theories and best practices while developing the skills to write clear, strategic, and ethical messages for multiple audiences - supporting organizational reputation, media relations, and community resilience. Liberal Arts
At least sophomore status Cardinal Core Curriculum Category: Human Communities SUNY Framework: Social Sciences Semester(s) Offered: Varies
PRE 491Public Relations Senior Seminar (1 cr.)
Provides students with practical advice to help prepare for careers in public relations. Includes an assessment of their knowledge and practical skills, the preparation of a professional portfolio, and the completion of a resume.
PRE 497Advanced Public Relations Practicum (3 cr.)
Mentored practical experience in public relations planning, management, execution and measurement. Students craft and develop limited-scope public relations projects for local and regional community organizations and causes.
Junior standing; permission of instructor. Felony Questionnaire Required Semester(s) Offered: Fall, Spring
PRE 498Internship (1 to 12 cr.)
Supervised practical experience in public relations in a variety of private and public organizational environments. Presents real-world opportunities to work in public relations at the local, regional, national or international level.
Junior standing; permission of instructor (following an application process). Felony Questionnaire Required Semester(s) Offered: Fall, Winter, Spring, Summer
PRE 499Independent Study (0 to 15 cr.)
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.
Builds writing proficiency for the public relations practice. Focuses on audience-specific writing skills used in public relations planning, media relations and crafting communication campaigns. Emphasizes professional public relations writing, reinforcing the ability to write clearly and concisely in the formats of contemporary communication channels-both traditional and new media outlets. In addition to all of the requirements for undergraduates taking PRE 452 , graduate level students taking PRE552 will be required to complete supplementary assignments. Liberal arts Semester(s) Offered: Fall
