8 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 290Principles of Marketing3
This course provides students with an introduction to marketing as a vital business activity, including marketing functions and related decision-making processes. Students will develop an understanding of basic marketing principles and fundamental marketing issues, describe marketing environments, and analyze marketing strategies and the components needed to create a comprehensive marketing plan.
This course provides students with an introduction to marketing as a vital business activity, including marketing functions and related decision-making processes. Students will develop an understanding of basic marketing principles and fundamental marketing issues, describe marketing environments, and analyze marketing strategies and the components needed to create a comprehensive marketing plan.
This course provides students with an overview of consumer behavior and related decision-making processes from the marketing perspective. Additionally, students will compare and contrast theories of consumer behavior and develop the knowledge and skills necessary to research behavioral models shaping business strategies. The focus is on the integration of modern research methods and traditional means of understanding consumer behavior.
The objectives of this course include dealing with the theory and application of marketing research as a tool for the decision-making process. Special emphasis is given to problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data, and reporting of research findings.
The objectives of this course include studying the many aspects of the modern practice of promotions management, sometimes referred to as advertising. Social and economic aspects are integrated. Practical application is an active component of the course.
The objective of this course is to investigate problems arising in retail store management: store location, arrangement, organizations, personnel, buying, selling, accounting and statistical control, and general policy.
A study of the concepts necessary for students to compete and work in a globalized business environment sets the stage for this course. Emphasis is placed on the role of cultural variables in marketing, trade, and competition factors in an international setting. Legal, political, financial, media, and social issues are also addressed, along with the importance of developing a worldview.
Individual research problems in the theory and/or practice of marketing, chosen by the student with the approval of the sponsoring faculty member and the Dean of the School of Business. Note: Also listed as MKT 481 for one semester hour and MKT 482 for two semester hours. Courses of Instruction: Operations Management
