15 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 100Principles of Marketing3
Fall/Spring Marketing begins with the market. Therefore, this course starts with the identification of potential customers. It then deals with decisions about the marketing mix (product, price, promotion, and distribution) that will satisfy those potential customers. The marketing mix decisions are made in light of today’s and tomorrow’s changing environment including the economy, ecology, ethics, technology, culture, lifestyle, global markets, and competition. 3 credit hours
Spring This course is designed to give students the tools to research secondary data and apply the data to specific needs in market evaluation and analysis. Students will be introduced to sources and uses of data from government, trade associations, and syndicated data services and other appropriate sources used by marketing professionals. Equal emphasis will be devoted to the data needs for both business-to-business and consumer markets. Students will also be introduced to the applied use and interpretation of analytic software such as SPSS. A class in statistics is not required for this class but would be beneficial.
Fall This course involves a study of the organization and functions of advertising from the viewpoint of management—types of advertising, media selection and evaluation, preparation of copy, and layout.
Completion of MKT 100 with a grade of 2.0 or higher. 3 credit hours
MKT 355Digital Marketing3
Fall/Spring This course is designed to introduce the student to the techniques of electronic marketing. Students will be introduced to the techniques and theories of using social media as a promotional tool (advertising media), distribution channel, and marketing research tool.
Completion with a grade of 2.0 or higher in both MKT 100 and either IFS 100 or IFS 105. 3 credit hours
MKT 360Consumer Behavior3
Fall/Spring This course involves an analysis of consumer behavior with reference to spending and saving habits, product preferences, shopping behavior, leisure time patterns, social change, and mobility and the influence of advertising, selling, and fashion trends.
Fall This course covers managerial uses of marketing research in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and evaluation of studies, including theoretical concepts in research methodology.
FIN 300 and MKT 450 with grades of 2.0 or higher and senior standing. 3 credit hours
MKT 490Marketing Internship3
Fall/Spring This course involves planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
MKT 491Marketing Internship3
Fall/Spring This course involves planned and supervised work experience at selected cooperating firms. Internships require students to meet periodically with a faculty supervisor, provide a written deliverable, and participate in an end-of-internship evaluation. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
MKT 494Internship in Retailing3
Fall/Spring This course consists of planned and supervised on-the-job experience in the application of retailing skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
MKT 495Internship in Retailing3
Fall/Spring This course consists of planned and supervised on-the-job experience in the application of retailing skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
MKT 496Internship in Advertising3
Fall/Spring This course consists of planned and supervised on-the-job experience in the application of advertising skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
MKT 497Internship in Advertising3
Fall/Spring This course consists of planned and supervised on-the-job experience in the application of advertising skills and knowledge. Students will reflect upon the experience and put in into context with the theories and applications of marketing. Internships require students to meet periodically with a faculty advisor, provide a written deliverable and participate in an end of internship evaluation. This program requires approximately 10 hours per week for 12 weeks. Grading will be Pass/Fail.
Junior standing and departmental approval of each student participant’s individual program. Students are required to spend a minimum of 120 hours work on site. Students must have earned 60 or more credits and a minimum of 2.5 cumulative grade point average at the time of application. 3 credit hours
Source: York College of Pennsylvania's catalog, linked per course · table learning_unit · CourseShelf publish 59
