MKTG 201Principles of Marketing3
* indicates the course is offered in alternate years
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- emu.edu
Eastern Mennonite University · Courses
MKTG
7 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 301Principles of Marketing3
*MKTG 411 International Marketing . . . . . . . . . . . . . . . . . . . HIST Area Studies (HIST 212, 251, 371, or 432) OR *POL 201 Comparative Government. . . . . . . . . . . . . . . . . . .
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026
- Source
- emu.edu
MKTG 311Marketing Research3
*MKTG 321 Consumer Behavior (3) *MKTG 330 Sales/E-Commerce (3) *MKTG 410 Strategic Marketing Management (3)
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- emu.edu
MKTG 321Consumer Behavior (3 SH)
A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Deepens a student's knowledge about consumer psychology and applies the knowledge from the perspective of a marketing manager. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services. Prerequisite MKTG 201. (Fall 2023)
- Subject
- MKTG
- Type
- course
- Edition
- 2026
- Source
- emu.edu
MKTG 330Sales/E-Commerce (3 SH)
This course explores the dynamic realities and implications of sales and electronic commerce (e- commerce) from a marketer's perspective. Students learn a wide range of electronic commerce issues and platforms for marketers as a foundation for continuous and emerging learning in the dynamic e-commerce environment. Prerequisite: MKTG 201. (Fall 2026)
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- emu.edu
MKTG 410Strategic Marketing Management (3 SH)
This course takes a broad leadership view of the principles and practices of marketing. Topics include marketing structure, channels of distribution, consumer behavior, pricing, advertising, industrial marketing, telemarketing and marketing research. Aspects of international marketing and service marketing are included. Consumer behavior topics include psychological, sociological and anthropological variables that influence consumer motivation and actions. Prerequisite: grade of C Course Descriptions - 225
- Subject
- MKTG
- Type
- course
- Edition
- 2026
- Source
- emu.edu
MKTG 481Marketing Internship (1-3 SH)
Work experience designed to integrate practice and theory, to give marketing majors insight into current policies, procedure, and problems in all types of organizations. Frequent consultation with and written reports to the faculty advisor guide the student's experience. Travel and personal expenses are the student's responsibility. Can be taken during the summer. Grading is on a Pass/ Fail basis. This is highly recommended for marketing majors. Prerequisite: Admission to the department, junior or senior standing, and a department GPA of at least 2.7. The internship director must approve the internship before it commences. Core: CL
- Subject
- MKTG
- Type
- course
- Edition
- 2026
- Source
- emu.edu
Source: Eastern Mennonite University's catalog, linked per course · table learning_unit · CourseShelf publish 59