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University of Virginia-Main Campus · Courses

COMM

121 courses with the subject COMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

COMM 1559New Course in Commerce1

Effective Date 03/13/2018 New Course in Commerce

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 1800Foundations of Commerce3

Effective Date 08/01/2017 The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2000Business Skills in Today’s Workplace1

Effective Date 08/01/2026 COMM 2000 is a one-credit CR/NC course for students considering a major in Commerce. The course provides an interactive learning environment that provides students with the content and skills necessary for success in today’s global business environment. A variety of presenters deliver weekly instructional sessions that may include case analysis, group work, or projects.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2001Foundations of Financial Accounting3

Effective Date 08/01/2025 This course introduces financial accounting, the role of accounting, and how economic transactions are identified and recorded in an accounting system. It covers the construction and analysis of basic financial statements and the accounting system’s function in measuring, classifying, and reporting economic data. Students learn about financial statements, raising capital, business investments, accounting for inventory, and accounts receivable. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2002Foundations of Finance3

Effective Date 08/01/2025 This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2003Foundations of Information Systems3

Effective Date 08/01/2025 This course examines the critical role of information systems in modern organizations. It covers fundamental concepts (hardware, software, data, processes, and people) and explains how information systems generate organizational value. Through case discussions and hands-on practice with tools and frameworks, students gain a foundational understanding of information systems and their fit within broader organizational systems. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2004Foundations of Quantitative Analysis for Business Decision-Making3

Effective Date 08/01/2025 This course introduces fundamental statistical concepts and techniques used in business, including basic descriptive statistics, hypothesis testing, correlation, simple regression, ANOVA, time series analysis, multiple regression, categorical variable analyses, and data visualization. Students will learn to collect, analyze, and interpret data to make informed business decisions using R Studio and EXCEL Megastat. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2005Foundations of Management Communication1.5

Effective Date 01/01/2026 Through lectures, practice, and exercises, students master three channels of business communication: written memo, oral briefing, and visually supported persuasive argument. They practice and are assessed on giving and receiving quality feedback on their own and peers’ written, oral, and non-verbal delivery skills. Activities include individual and group written and spoken tasks, emphasizing content, credibility, and persuasive power. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2006Foundations of Managerial Decision Making1.5

Effective Date 01/01/2026 This course teaches how human and social cognition impacts decisions in individuals, groups, and organizations. It provides memorable frameworks to guide decision-making in individual and social settings and accommodates various negotiation and conflict resolution styles. The course uses lectures, interactive cases, case preparation, and self-reflection. Requisites Restricted to McIntire School of Commerce undergraduate students in their second year.

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2010Introduction to Financial Accounting3

Effective Date 01/01/2018 The initial focus is on how economic events are measured, classified and recorded, then students explore accounting issues for key business operating areas. Financial statements are studied to understand their content and uses. Course is delivered in an online format with no scheduled class meetings; students engage with all course content online. Faculty and teaching assistant support is provided via face-to-face and online interactions.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2020Introduction to Management Accounting3

Effective Date 01/01/2012 A continuation of COMM 2010 that examines accounting’s problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
COMM 2010. Requisites COMM 2010-Introduction of Financial Accounting required Credits: 3
COMM 2559New Course in Commerce1

Effective Date 01/01/2021 This course provides the opportunity to offer new topics in the subject of Commerce.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2600Leadership Across the Disciplines3

Effective Date 01/01/2020 The purpose of this course is to develop your understanding of the keys to effective leadership across various contexts. The course will facilitate your learning by relating course content to real world situations and will include a number of guest speakers. Topics include leadership skills, values based leadership, building credibility, leader-follower relationships, managing groups, leading change, and the dark side of leadership.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2700Basic Finance for Real Estate3

Effective Date 08/01/2023 This course provides the fundamental concepts in finance that are required for further finance courses in the real estate minor. It introduces students to foundational concepts and attendant empirical analytical techniques in finance, including valuation, capital structure, and theories of the firm. Drawing on cases and examples from real estate and other asset classes, the course exposes students to the diversity of markets in which individuals and firms interact. This is the pre-requisite course for application to the Real Estate Minor.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 2730Personal Finance3

Effective Date 01/01/2018 An introduction to personal finance, focusing on financial decision-making and financial wellbeing. Students will develop the knowledge and skills to analyze common financial situations and develop a financial plan. Topics include short-, intermediate-, and long-term planning; budgeting; taxes; credit; debt; insurance; stocks, bonds, and mutual funds; diversification; 401(k)s, IRAs, and HSAs.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Non-Commerce students, 4th Year. Credits: 3
COMM 3001Integrated Core: Accounting3

Effective Date 01/01/2026 This course enhances your ability to interpret financial data for business decisions. You’ll analyze quantitative information for decision-making and problem-solving. The first half covers financial accounting, focusing on transactions, financial position, performance, and statement analysis. The second half introduces managerial accounting, emphasizing data use for planning, evaluation, and strategy. Apply concepts in a real-world project. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3002Integrated Core: Finance1.5

Effective Date 01/01/2026 This course builds on 2nd-year finance to address corporate finance issues and the finance function’s role in decisions. Learning includes case-based discussions, IC integrated project applications, and lectures. Students will enhance model-building skills, financial statement analysis, forecasting, and evaluating NPV and TEV. The course covers cost of capital, corporate capital raising, and capital structure basics. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3003Integrated Core: Information Technology1.5

Effective Date 01/01/2026 This course explores how IT creates business value. Through readings, classes, case analyses, and a capstone project, you’ll learn how IT helps organizations compete by reducing costs, creating value, and differentiating from competitors. You’ll identify how digital transformations enhance competition and how firms structure tech development to drive value. The course covers process innovation, design thinking, and digital platforms. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3004Integrated Core: Marketing Principles3

Effective Date 01/01/2026 This course covers fundamental marketing concepts and practices. Students will learn how marketing actions impact customer satisfaction, brand equity, & financial outcomes. Through case studies, discussions, & projects, the course examines marketing’s strategic role & integration with other business functions. Emphasis is on market analysis, consumer behavior, marketing research, & global marketing strategies, applied in a real-world project. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3005Integrated Core: Management Communication1.5

Effective Date 01/01/2026 This course develops competencies in internal and external communication through assessments, assignments, simulations, and activities. Emphasis is on client readiness, refining group presentation skills, and managing Q&A segments. Learners will master messaging strategies for corporate communication contexts, including reputation, investor, media/government relations, crisis management, bad news, and storytelling. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3006Integrated Core: Strategic Management3

Effective Date 01/01/2026 The Strategic Management course teaches students to identify, analyze, and solve complex organizational problems. It covers corporate governance, growth strategies, and evaluating environments. The curriculum bridges business disciplines, culminating in a corporate-sponsored project for real-world strategic analysis. Students develop strategic leadership skills through theoretical frameworks, case studies, and immersive learning experiences. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3007Integrated Core: Organizational Behavior1.5

Effective Date 01/01/2026 This course teaches effective teamwork skills. Students learn theoretical principles and apply them through case discussions and exercises in various contexts, including virtual and global teams. The OB curriculum integrates ITI and Communications for project management and communication strategies. Students enhance teamwork skills in Integrated Core projects, receiving feedback and support. The course prepares students for professional success. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3010Strategy and Systems4

Effective Date 07/27/2011 Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain.

Subject
COMM
Credits (min)
4
Credits (max)
4
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Third-year Commerce standing. Requisites Undergraduate Commerce students Credits: 4
COMM 3020Behavioral Issues in Marketing and Management4

Effective Date 07/27/2011 Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems.

Subject
COMM
Credits (min)
4
Credits (max)
4
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Third-year Commerce standing. Requisites Undergraduate Commerce students Credits: 4
COMM 3030Quantitative and Financial Analysis4

Effective Date 07/27/2011 Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session.

Subject
COMM
Credits (min)
4
Credits (max)
4
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Third-year Commerce standing. Requisites Undergraduate Commerce students Credits: 4
COMM 3040Strategic Value Creation4.5

Effective Date 06/30/2016 Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.

Subject
COMM
Credits (min)
4.5
Credits (max)
4.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3050Managerial Decision Making4.5

Effective Date 06/29/2016 This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. . Requisites 3rd -Year Commerce Students

Subject
COMM
Credits (min)
4.5
Credits (max)
4.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3110Financial Accounting and Reporting I3

Effective Date 08/01/2026 This course replaces COMM 3110 and is the only required course in the ACC concentration. It deepens understanding of how financial statements are constructed, interpreted, and applied in practice. Building on prior accounting study, it emphasizes judgments, estimates, disclosures, and financial reporting under U.S. GAAP. Students gain tools to evaluate financial statements and use accounting information in decision-making across accounting, finance, consulting, investing, and leadership roles. Requisites Must have completed COMM 3001 or COMM 3559 Topic #5 Financial Accounting Pathway

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3120Intermediate Accounting II3

Effective Date 01/01/2026 Continuation of COMM 3110, with emphasis on accounting for the equities of a firm’s investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt. Requisites Completed COMM 3110

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3200Project and Product Management3

Effective Date 01/01/2018 This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3220Data Management for Decision Making3

Effective Date 11/22/2024 Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3230Managing Innovation3

Effective Date 10/04/2019 Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & “managing clever people.”

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3330Marketing Research & Analytic Techniques3

Effective Date 08/01/2020 The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Second-semester, third-year Commerce standing or permission of instructor. Credits: 3
COMM 3410Commercial Law I3

Effective Date 03/01/2009 Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3420Commercial Law II3

Effective Date 01/01/2026 Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper. Requisites Completed COMM 3410

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3500Integrated Core15

Effective Date 08/01/2026 Placeholder for fall integrated core courses. Students will be enrolled in the appropriate section of COMM 3001-COMM 3007 once block assignments have been completed.

Subject
COMM
Credits (min)
15
Credits (max)
15
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3511Study Abroad: Accounting1

Effective Date 01/01/2020 Study Abroad: Topics in Accounting

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3521Study Abroad: Information Technology1

Effective Date 01/01/2023 Study Abroad: Topics in Information Technology

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3528Study Abroad: Global Commerce in Context1

Effective Date 01/01/2020 Regionally focused elective while studying abroad with one of McIntire’s global academic partners.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3531Study Abroad: Marketing1

Effective Date 01/01/2025 Study Abroad: Topics in Marketing

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3551Study Abroad: Business Elective1

Effective Date 01/01/2020 Study Abroad: Topics in Business Elective

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3559New Course in Commerce1

Effective Date 08/01/2026 New Course in Commerce

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3561Study Abroad: Management1

Effective Date 05/31/2022 Study Abroad: Topics in Management

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3570Topics in Finance3

Effective Date 05/01/2025 A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions, or investment management.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3571Study Abroad: Finance1

Effective Date 01/01/2020 Study Abroad: Topics in Finance

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3700Markets and Investing3

Effective Date 03/15/2021 Students in this course will acquire a working knowledge about markets and investing that any educated person should have in order to be a good citizen. The course is an introduction to what financial markets are and how they function, all within a broader social context. While the course will deal concretely with topics in economics, statistics, psychology and finance, no prior knowledge of any of those topics is required.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3710Intermediate Investments3

Effective Date 08/01/2026 Provides an understanding of contemporary cash and derivative equity securities and markets. Investment theory and its practical applications are considered. Primarily, discussions are about institutional investors, but personal applications are included. U.S. and international equity and fixed-income markets are discussed. Topics include asset allocation, portfolio theory, market efficiency, models of asset pricing, program trading, and equity options and financial futures. Requisites Restricted to third year undergraduate Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3720Intermediate Corporate Finance3

Effective Date 03/01/2009 A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction to the responsibilities, concerns, and methods of analysis employed by corporate financial managers. We focus on the two fundamental aspects of financial decision-making: time value and risk (modern portfolio theory, the capital asset pricing model, and alternatives). The concepts of time value and risk are used to value the two basic financial assets, bonds and stocks, as well as real assets, investment projects, and companies. In addition, the course introduces derivative securities (options, futures) and discusses their application in a wide variety of settings (real options, contingent claims valuation of equity). The course also covers the theory and practice of capital structure decisions (Modigliani and Miller, taxes, bankruptcy costs, asymmetric information, agency) and dividend decisions. The course will include a thorough discussion of market efficiency and an introduction to the field of behavioral finance. A unifying theme of the course is how no-arbitrage conditions and the law of one price can be used to value most financial assets. The emphasis in this course (both in and out of class) will be on problem solving.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
COMM 3010, 3020, and 3030. Credits: 3
COMM 3790Venture Capital & Emerging Firms3

Effective Date 01/01/2018 The course provides an overview of venture capital and it’s role/importance in financing early-stage companies. Students will utilize case studies, real world exercises, readings and outside speakers to gain both a macro (i.e., industry level) and a micro (i.e., professional practice) view into how venture capitalists search for, invest in, advise, and help scale ‘the next big thing.’

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 3880Global Sustainability3

Effective Date 05/09/2009 This interdisciplinary course will explore the complex choices in environmental policy and management by examining and integrating three relevant perspectives: environmental science, ethics and economics. Environmental science provides a basic understanding of the impacts of human activities on the environment. Economic analysis focuses on the relevant benefits and costs. Ethics addresses the conflicts of values involved in decisions about the environment. The balancing of environmental and economic costs and benefits, coupled with human beliefs about what is ‘right’ or ‘wrong,’ is at the heart of the environmental decision-making process. The process is complex because it involves a diverse set of stakeholders with differing perspectives and objectives. A case study approach will be used to examine the wide range of scientific, historical, cultural, ethical and legal dimensions of environmental issues.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4150Introductory Auditing3

Effective Date 01/01/2021 Includes the planning, processes (gathering evidence) & judgments required to render an opinion on an entity’s internal controls and financial statements. Deals with evidence theory, risk identification & professional judgment. Audit methodology is examined through a study of auditing standards & the concepts & procedures developed to implement those standards. Other topics include data analytics, auditor independence,materiality & audit reports. Requisites Must have completed COMM 3110

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4210Managerial View of AI3

Effective Date 10/17/2024 This course aims to provide students with a practical, managerial perspective on Artificial Intelligence. It covers key factors for the successful development, deployment, and management of generative AI, machine learning, and algorithmic approaches to automated decision-making. Students will better understand the societal impacts of AI and approaches to balance AI risks and benefits in organizations.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4211The Ethics of Artificial Intelligence3

Effective Date 03/13/2025 This course introduces students to various emerging AI applications across societal, governmental, organizational, and personal sectors. We assess these uses through ethical and justice perspectives and AI ethical frameworks, evaluating their implications for individuals, organizations, and society. Students will develop policy recommendations for governments and organizations to advance the common good and mitigate potential harms of AI.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4221Data Exploration and Visualization with R3

Effective Date 10/17/2024 This course covers the fundamentals of data wrangling, exploration, and visualization for business decision making. In this course, we will learn techniques that will allow us to clearly, efficiently, and effectively communicate information and analyses through visual representations.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4230Fintech: Information Technology in Finance3

Effective Date 08/01/2022 Comm 4230 covers practical uses of information technology in financial settings. You will learn by doing: you will develop technologies that manage an online portfolio of stock and options, and will design and code financial strategies to compete in the yearly McIntire Hedge Tournament. Through these activities you will gain a hands-on understanding of SQL, advanced Excel, and VBA/macros. More at http://webs.comm.virginia.edu/Grazioli/Comm4230.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4251Inventing the Future3

Effective Date 10/17/2024 Tech’s Role in Business and Society. Students will focus on current topics in the fast-growing technology industry including tech business models, Silicon Valley and global industry culture, and public policy. Sessions are discussion-driven, include engagement with executives, and emphasize how future leaders in the tech industry can be a catalyst for change. Requisites Undergraduate Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4252Open Source Innovation3

Effective Date 01/01/2026 We will study the role of open source innovation through case studies and discussions that examine the potential of open source innovations to address long-standing societal problems, increase resilience to climate change impact, and foster new economic models. Students will leverage open source in team projects and work closely with identified organizations to gain experience in the application of open source innovation.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4259Foundations of Machine Learning and AI with Python3

Effective Date 08/02/2026 Machine learning and artificial intelligence form the foundation of a large variety of analytics applications that offer significant value in today’s business environment and beyond. In this accessible, hands-on course, students will learn the basic concepts of how ML and AI models are developed, evaluated, and deployed to create value, as well as how to how to practically apply these concepts to support real-world decisions and actions. No prior coding or technical experience is required. Requisites Students cannot enroll if they have previously completed COMM 4260 or COMM 4522 Topic #5 ML/AI w/ Python

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4260Foundations of Machine Learning and AI with Low-Code Technologies3

Effective Date 08/03/2026 Machine learning and artificial intelligence form the foundation of a large variety of analytics applications that offer significant value in today’s business environment and beyond. In this accessible, hands-on course, students will learn the basic concepts of how ML and AI models are developed, evaluated, and deployed to create value, as well as how to how to practically apply these concepts to support real-world decisions and actions. No prior coding or technical experience is required. Requisites 4th-year Commerce student. Students who previously completed COMM 4259 cannot enroll.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4263Cybersecurity as a Business Risk3

Effective Date 08/01/2023 This course provides a manager’s view of cybersecurity and privacy that contains an overview of methods for managing and mitigating cybersecurity risk in organizations. Further, this course includes an emphasis on applying analytics to understand cybersecurity threats. The course will also explore the role of privacy in society.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4293GCI: IT Project Practicum in Argentina3

Effective Date 10/24/2016 In this class you will practice international IT consulting. Working with your team & with the help of faculty & translators, you will propose solutions to real-world challenges experienced by winemaking companies in Mendoza, Argentina. Winemaking is a global business that fuels worldwide exports. You & your team will analyze problems, identify solutions, & present recommendations to real clients. Http://webs.comm.virginia.edu/Grazioli/Comm4293/ Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4310Global Marketing3

Effective Date 08/01/2011 Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4350Customer Analytics & Brand Strategy3

Effective Date 08/01/2014 This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
4th Year Commerce Requisites 4th Yr McIntire School of Commerce students Credits: 3
COMM 4351Marketing Analytics for Big Data3

Effective Date 08/01/2022 This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers. Some Python knowledge is preferred.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4370Digital Strategy & Analytics3

Effective Date 08/01/2020 This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4371Strategic Brand Consulting and Communications3

Effective Date 08/01/2020 This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC).

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4372Integrated Communications & Digital Campaigns3

Effective Date 08/01/2020 This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition’s (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4373Strategic Brand Consulting & Communications - Media Lab1.5

Effective Date 08/01/2020 This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4374Integrated Communications & Digital Campaigns - Media Lab1.5

Effective Date 08/01/2020 This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

Subject
COMM
Credits (min)
1.5
Credits (max)
1.5
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4380Consumer Behavior and Marketing Strategy3

Effective Date 03/01/2009 This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4450Federal Taxation3

Effective Date 08/01/2026 Analyzes the federal income tax law and its application to business, investment, and personal transactions.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4510Topics in Accounting3

Effective Date 09/24/2013 Courses taught in the Accounting area. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4511Study Abroad: Accounting1

Effective Date 08/01/2024 Study Abroad: Topics in Accounting

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4519Global Commerce Immersion: Topics in Accounting3

Effective Date 08/01/2015 Global Commerce courses that count in the Accounting concentration. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4520Topics in Information Technology1

Effective Date 09/25/2023 Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
4th Year Commerce or instructor permission Requisites 4th Yr McIntire School of Commerce students Credits: 1 to 3
COMM 4521Study Abroad: Information Technology1

Effective Date 01/01/2020 Study Abroad: Topics in Information Technology

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4522Topics in Business Analytics3

Effective Date 03/25/2024 Topics in business analytics leverages the vast data resources available today to identify trends and patterns critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to apply analytics to real-world business decisions.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4529Global Commerce Immersion: Topics in Information Technology3

Effective Date 08/01/2017 Global Commerce courses that count in the Information Technology concentration. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4531Study Abroad: Marketing1

Effective Date 08/01/2025 Study Abroad: Topics in Marketing

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4535Topics in Marketing3

Effective Date 08/01/2014 Courses taught in the Marketing area.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
4th Year Commerce Credits: 3
COMM 4539Global Commerce Immersion: Topics in Marketing3

Effective Date 01/01/2026 Global Commerce courses that count in the Marketing concentration. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4559New Course in Commerce1

Effective Date 05/01/2026 This course provides the opportunity to offer new topics in the subject of Commerce.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4560Topics in Management3

Effective Date 09/20/2023 Courses taught in the Management area.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
4th Year Commerce Requisites 4th Yr McIntire School of Commerce students Credits: 3
COMM 4561Study Abroad: Management1

Effective Date 04/17/2025 Study Abroad: Topics in Management

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4562Topics in Organizational Behavior3

Effective Date 05/01/2011 Courses focusing on specific topics in organizational behavior - for example, Managing and Leading, or Managing the Knowledge-Based Organization.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4569Global Commerce Immersion: Topics in Management3

Effective Date 08/30/2023 Global Commerce courses that count in the Management concentration. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4570Topics in Finance3

Effective Date 10/05/2023 A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions or investment management.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing and instructor permission. Credits: 3
COMM 4571Study Abroad: Finance1

Effective Date 01/01/2020 Study Abroad: Topics in Finance

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4579Global Commerce Immersion: Topics in Finance3

Effective Date 01/01/2026 Global Commerce courses that count in the Finance concentration.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4589Global Commerce Immersion: General Topics3

Effective Date 10/03/2019 Global Commerce courses that do not count in any concentration. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4620Strategic Leadership3

Effective Date 10/02/2018 This course seeks to develop students’ ability to respond to complex leadership challenges in multiple contexts. Through experiential learning, students will be better prepared to influence the strategic direction of their organizations. Topics include understanding the role organizational leaders, managing firm culture, guiding firm change, utilizing power and influence, balancing stakeholder expectations, and managing organizational threats.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4621Measure, Manage, & Motivate3

Effective Date 08/01/2019 This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4624Advanced Strategy and Implementation3

Effective Date 01/01/2026 This course provides students with frameworks and skills to successfully implement successful strategies (e.g., set goals, create initiatives, measure performance, allocate resources). Students will explore common challenges that derail strategy and learn how to design systems and structures that support the organization’s objectives. The second half of the semester will feature seminars and guest speakers addressing advanced topics in Strategic Management.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4641Public Speaking & Persuasion3

Effective Date 05/09/2009 The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4643Advanced Business Speaking3

Effective Date 05/01/2014 COMM 4643 increases students’ comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4644Persuasion & Influence3

Effective Date 03/18/2022 Your effectiveness as a leader depends on your ability to influence and persuade others. From the ancient art of rhetoric to cutting-edge social science, this course asks you to implement time-tested communication techniques to persuade colleagues at every level, even when you lack formal authority. With power comes responsibility, and so you also will consider the ethics of persuasion and how to influence interpersonal and team dynamics positively.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4660Management Consulting and Advisory Services3

Effective Date 08/01/2020 This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4680Entrepreneurship3

Effective Date 03/01/2009 Explores the entrepreneurship process as well as basic concepts and analytical tools that facilitate new-venture success with a focus on a start-up’s ability to make money and its ability to generate attractive financial and personal returns for the entrepreneur compared to alternative career options. Examines various considerations for generating, screening, and evaluating new venture ideas, creating and presenting compelling business plans, acquiring early-stage funding and other required resources, as well as measuring value.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4681Entrepreneurship Track Capstone3

Effective Date 06/25/2009 In the capstone course, approximately five teams comprising five students each attempt to commercialize business concepts (of their design and with faculty approval) through the “pre-money” stage of development. The course culminates in a New Venture Competition, the winners of which, as judged by Entrepreneurship Track professors and program donors, will receive modest seed money to continue exploration of their business concept.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Open only to students in the Entrepreneurship Track. Credits: 3
COMM 4690Global Management3

Effective Date 08/01/2011 Explores the strong influence of culture on business practices and cultivates skills for developing and implementing strategies in multicultural environments. Topics include culture and its implications, interpersonal effectiveness, organizational systems, political and economic environments, and corporate social responsibility.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4710Intermediate Investments3

Effective Date 03/01/2009 Provides an understanding of contemporary cash and derivative equity securities and markets. Both investment theory and its practical applications are considered. The primary perspective for most discussions is that of an institutional investor, although applications to personal finance are included. Both U.S. and international equity and fixed-income markets are discussed. Topics include asset allocation, portfolio theory, market efficiency, models of asset pricing, program trading, and equity options and financial futures.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4720Advanced Corporate Finance: Valuation and Restructuring3

Effective Date 01/01/2026 This course covers corporate valuation and the restructuring of both non-distressed firms (for example, leveraged buyout transactions) and distressed firms.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
fourth-year Commerce. Requisites Completed COMM 3720 or COMM 3571 - Topic 1 - Intermediate Corporate Finance Credits: 3
COMM 4722Corporate Restructuring & Distress Investing3

Effective Date 01/01/2026 This course familiarizes students with the restructuring of financially distressed firms and distressed investing. We analyze credit documents, model credit risk, and survey restructuring methods. Throughout, we consider credit and distressed debt as asset classes and develop techniques and models for investing in credit and distressed instruments. Requisites Completed COMM 3720 or COMM 3571 - Topic 1 - Intermediate Corporate Finance

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4730Advanced Investments: Derivatives and Fixed Income3

Effective Date 01/01/2026 This course covers the valuation and use of derivative and fixed income securities in corporate finance and investment management. The securities covered include calls, puts, exotic options, forwards, futures, swaps, floating rate notes, credit derivatives, and other structured products. Requisites Completed COMM 4710 or COMM 4571 - Topic 1 - Intermediate Investments

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4731Advanced Investments: Principles of Securities Trading3

Effective Date 08/01/2018 This course is about how securities are traded. It focuses on the design, operation and regulation of trading processes and mechanisms. The intellectual framework for the material comes from economics, financial economics, and a newer subfield of financial economics known as market microstructure. In-class simulations play an important role in the learning process in this course. If you have not completed COMM 3720/4710, request Instructor Permission. Requisites Must have completed COMM 3720 or COMM 4710

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4733Advanced Investments: Asset Management in the Global Economy3

Effective Date 01/01/2026 This course focuses on two questions. How do global macroeconomic conditions drive returns across asset classes? How do global investors use this information to build better portfolios? Topics will include issues in measuring economic data, the role of models in investing, portfolio analytics and allocation methods, factor-based investing, global growth, inflation and monetary policy, credit cycles, foreign exchange economics, and other timely topics in asset management. Requisites Completed COMM 4710 or COMM 4571 - Topic 1 - Intermediate Investments

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4741Foundations of Global Commerce3

Effective Date 01/01/2020 Foundations of Global Commerce examines the global context of business, the evolution of that context, and the many business implications. The course covers the global macro-economy, application of an analytical framework, and important future trends. In addition to mastering a defined body of knowledge, the course emphasizes conceptual thinking and a commitment to curiosity, critical analysis, active participation and intellectual risk-taking.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4760Private Equity3

Effective Date 08/01/2020 This course will provide an overview of the entire “private equity cycle” running from fund formation through investment exit. Both theoretical and practical issues will receive attention with the balance tipping toward the latter. Students are to be prepared to discuss a case or other reading assignments during the first half of most class meetings. The second half of our meetings will most often include speakers with expertise in the subject.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing. Requisites Must have completed COMM 4720 Credits: 3
COMM 4780Institutional Investment Management3

Effective Date 01/01/2026 In this class you will apply quantitative tools to deconstruct each of the main asset classes, developing a more nuanced understanding of the risks one owns, and to evaluate a managers’ returns for delivering those risks. You will also learn how to design and evaluate strategic asset allocations for specific goals through a case evaluating the portfolio of the University of Virginia Endowment. Requisites Completed COMM 4710 or COMM 4571 - Topic 1 - Intermediate Investments

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4790Fundamentals of Real Estate Analysis3

Effective Date 08/01/2012 Introductory course forms the background of concepts, tools and techniques. This course details the study and practice of real estate as it draws from a multitude of disciplines including architecture, urban and regional planning, building construction, urban economics, law, and finance.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing. Credits: 3
COMM 4791Real Estate Investment Analysis3

Effective Date 12/16/2024 Develops an analytical framework by which individuals and institutions can make optimal real estate investment and financing decisions. Emphasizes theory, concept building, financial modeling, and investment related real estate decisions. Uses the case method and industry experts to illustrate implementation of an analytical framework in evaluating both private equity and public (REIT) real estate investments.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4792Commercial Real Estate Seminar:Advanced Issues and Fieldwork3

Effective Date 11/21/2024 This course addresses advanced, decision related issues within a value-based theory of real estate development, investment and finance. It facilitates student insights into the analytical techniques and theoretical perspectives relevant to such decisions. Uses the case method, industry experts, and site visits to illustrate implementation of an analytical framework in evaluating investments in established and development real estate projects.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing or instructor permission. Credits: 3
COMM 4821Foundations of Sustainable Commerce3

Effective Date 10/18/2024 This course provides instruction in the foundations of sustainable commerce, that is, business activities designed for a finite and equitable planet. The course begins with a review of our pressing sustainability challenges, then describes how the fundamental business disciplines (strategy, accounting, marketing, operations, finance and management) are innovating, operating and facilitating commercial solutions to these issues.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4822Invest in Sustainable Future3

Effective Date 01/01/2023 This interdisciplinary course explores four critical areas at the intersection of business and sustainability: 1) Climate Finance, 2) Conservation Finance, 3) Circular Economy and 4) ESG Investing. In addition to acquiring an understanding of these key sustainability challenges, participants will gain skill in applying analytical tools and techniques to the evaluation of sustainable investment opportunities.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4831Cultivating Wisdom and Well-Being for Personal & Executive Growth3

Effective Date 12/16/2024 Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning. Requisites 4th Yr McIntire School of Commerce students

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4839Global Commerce Scholar Thesis Development1

Effective Date 10/04/2019 The GCS thesis program takes place over 3 semesters. Registration for COMM 4839 does not guarantee admission to the program. Admission to the program is determined by a faculty advisor’s willingness to take on the student’s project. During the 1st semester students will focus on developing their research idea with their advisor. They are expected to meet with their advisor regularly. Students must make sufficient progress to remain in the program.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4840Global Commerce Scholar Thesis Proposal2

Effective Date 01/01/2020 Students admitted to the GCS program will meet periodically with their advisor & other students & faculty members involved in the program. Over the course of the semester, students will first produce a literature review & then a research proposal that will serve as the roadmap for the thesis to be completed during the spring semester (Comm 4841). The proposal will be presented at the end of the semester before student & faculty of the program.

Subject
COMM
Credits (min)
2
Credits (max)
2
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Must be admitted into the Global Commerce Scholar Program Requisites Must have completed COMM 4839 Credits: 2
COMM 4841Global Commerce Scholar Thesis2

Effective Date 01/01/2021 Students will meet regularly with their advisor during the semester as they work to complete the independent research program developed in Comm 4840. Students will submit a preliminary thesis document for review prior to the end of the semester and will present the final thesis before the McIntire student community and faculty at the end of the semester. Requisites Must have completed COMM 4840

Subject
COMM
Credits (min)
2
Credits (max)
2
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4881Leadership Practicum3

Effective Date 08/01/2020 Capitalizing on the leadership knowledge, skills, and abilities that students have fostered through courses in the Leadership Minor, students will complete an applied leadership project that focuses on providing solutions to a real problem facing a sponsor organization. In addition to the project, students will engage with leaders in the Charlottesville community to learn about the challenges leaders face in different contexts.

Subject
COMM
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4899Cross Cultural Experience1

Effective Date 08/01/2023 Cross Cultural Experience

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
COMM 4993Independent Study in Commerce1

Effective Date 01/01/2023 Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once.

Subject
COMM
Credits (min)
1
Credits (max)
1
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
Undergraduate Record 2026-2027
Source
virginia.catalog.acalog.com
Prerequisite
Fourth-year Commerce standing. Credits: 1 to 6

Source: University of Virginia-Main Campus's catalog, linked per course · table learning_unit · CourseShelf publish 59