This capstone course focuses on students gaining real world project experience in marketing analytics. Students will explore consumer data, market trends, and campaign efficacy. Students will be required to complete a capstone project. The emphasis of the project will be on leveraging data to inform marketing strategies, audience segmentation, and campaign performance evaluation. Prerequisites: APAN 6010, APAN 6015, INFT 6015. Full Catalog 2026-2027 - DRAFT COPY 909 MRKT: Marketing
- Subject
- MKAN
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.sunyempire.edu