29 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 241Marketing Consultancy1
This course focuses on the unique marketing issues of a client company, equipping students with the skills and knowledge necessary to excel in the dynamic field of marketing consulting. With the application of theoretical frameworks and tactical tools, students will learn to analyze market trends, develop strategic marketing plans, and provide actionable insights to the client company.
Examination of the theory and practice of sales skills designed to provide a professional foundation to students who will be involved in professional selling careers. Includes fundamentals of professional selling with an emphasis on self-confidence, persuasive presentation of ideas and products, customer orientation, and other selling behaviors. Familiarize students with the role of selling in the promotional mix, practice presentation skills to be successful in professional selling, overcome objections, and close the sale.
Seminar in selected topics in marketing. This course does not fulfill requirements towards any major or concentration in the Cameron School of Business.
Students gain real-world experience through engagement in internal and external marketing competitions. Students develop essential creative and analytical skills and business acumen while interacting with business professionals.
Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.
Students gain real-world experience through engagement in internal and external sales competitions. Role play scenarios involving Sales Center partners and local businesses encourage students to develop essential sales skills and business acumen while interacting with business professionals.
Survey course of the unique aspects of marketing through social media. Focus is on the application of new and emerging social media communication systems and practices that are becoming major elements in integrated marketing communication programs.
Develop various forms of strategic marketing content that resonate with target audiences and help achieve marketing campaign objectives. Emphasis on curating and optimizing marketing content, including how to analyze, measure, track and report results against key performance indicators (KPIs).
This course focuses in depth on the development, cultivation and evolution (and death) of brands. The goal of this course is to prepare students to understand how build brand assets and create an enduring advantage for brands in the marketplace. Focus is applied with a multi-industry and interdisciplinary perspective.
An overview of the marketing of sports at the professional and collegiate levels, as well as the use of sport sponsorships by commercial enterprises to help market products and services. The course will cover topics related to the economics of sports, the creation and management of sports brands, and the use of the marketing mix to increase the participation and consumption of sports products. Students will also learn how to utilize sponsorship activities, such as licensing, endorsements, and venue-naming rights, to create enduring emotional connections between sport properties and consumers.
Examination of the principles and methods of retailing. Study of social, political, ethical, and economic environments. Emphasis on market segmentation, merchandising, and managerial control.
Integrated marketing communications with an emphasis on advertising, public relations, direct marketing, and sales promotion, as a component of the marketing mix and overall organizational strategy from the perspective of the marketer, advertiser, agency, consumer and public.
Examination of the theory and practice of sales skills designed to provide a professional foundation to students who will be involved in professional selling careers. Includes fundamentals of professional selling with an emphasis on self-confidence, persuasive presentation of ideas and products, customer orientation, and other selling behaviors.
Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.
Focuses on the role of evidence-based data in decision-making and how to leverage data as a strategic asset. Emphasis on the predictive potential of data by translating vast amounts of complex data into manageable information in order to make sound decisions. The effective use of marketing metrics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.
Focus is on key areas of modern sales technologies, changing markets, and specialized sales tactics. This course encompasses the capture and storage of data by sales professionals for assessing sales analytics to better meet customer needs. An examination of effective negotiation techniques, market analysis, the structure of B2B markets and newly emerging sales technologies and tactics is provided.
Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.
The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.
Focus of the class will be on learning digital marketing skills and applying them to create effective marketing strategies. Emphasis is on project-oriented assignments with an application to real-world scenarios. Offers insight into a variety of digital promotional channels, such as search engine optimization (SEM), search engine marketing (SEM), mobile marketing, and social media marketing, as well as the analytics of their effectiveness.
Survey course providing a comprehensive overview of the unique aspects of medical and health care marketing environments. Emphasis is on quantitative and qualitative data to support strategic and tactical marketing recommendations regarding health care. The course examines various types of health care organizations and offers marketing solutions to providers.
A study of the marketing of services with emphasis on the distinctions that exist between marketing intangibles and tangible products. The managerial implications and strategies available in services marketing are also examined.
Focus on developing and maintaining an effective sales organization. Emphasis on the role of the salesperson, motivating the sales force, and designing and implementing selling strategies.
The purpose of this class is to prepare students for an entry-level professional selling position beyond the scope of the introductory Professional Selling class. Students will gain advanced instruction and skill development in interpersonal communication skills, career management, unique value, team selling, personal productivity, negotiation, and other relevant topics.
