64 courses with the subject BA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
The role of the business firm is studied together with its effect upon the economic and social environment. Emphasis is placed upon business principles and applications. This course may not be taken by business students who are juniors or seniors. Credit(s): 3
The Business First-Year Experience introduces new business students to the academic, professional and community expectations of the Shenandoah University School of Business. Through interactive sessions, guest speakers and career-focused activities, students will explore career pathways, develop professional skills and engage with faculty, alumni and industry professionals Credit(s): 1
In this course, students learn to budget their finances, balance their checking accounts and learn about taxes, banking, consumer credit, casualty and life insurance, investment markets, stock transactions and retirement planning. Credit(s): 3
Current issues and topics in entrepreneurship are examined via the most recent academic and practitioner printed and electronic media and sources. These issues and topics will be subjected to in-depth analysis in the class sessions and in individual written assignments. Credit(s): 3
This course provides the student with an overview of some important analytical tools including exploratory data analysis, probability distributions, inferential statistics, hypothesis testing and analysis of variance. The two foci of attention are: 1) learning about the structure of analytical tools and 2) learning how to use these tools to analyze various phenomena and improve decision-making in business and selected non-business applications. Credit(s): 3
An introduction of the fundamentals of accounting which is a basic language of business. Journals, ledgers, adjusting entries and closing entries are introduced and utilized in the preparation of financial and operating statements of sole proprietorships and corporations. Credit(s): 3
An introduction to the use of financial statements including the income statement, balance sheet and statement of cash flows. Topics include cost, applications such as break-even analysis, inventory management and ratio analysis, and budgetary planning and control. Credit(s): 3
This course provides students with an understanding and in-depth examination of the Gig Economy, which is a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs. Students will learn to recognize, analyze and assess the opportunities and challenges associated with the Gig Economy. The course will incorporate instructor lectures, guest speakers, in-class discussions, supplemental readings, student presentations and class projects. Credit(s): 3
This course explores the use of social media to build a social brand and develop relationships that support career goals. This is an applied course where students work on applying learning to one or more social media platforms chosen by the student. Credit(s): 3
This course provides the student with an overview of some of the quantitative (mathematically and statistically based) methods that are commonly used to support business decision-making. Course emphasis is on business applications - not on mathematics and statistics. Credit(s): 3
This course is a study of law as it applies to ordinary business situations with focus upon the Uniform Commercial Code dealing with obligations, contracts, agency and negotiable instruments. Credit(s): 3
This course introduces students to the fundamental concepts of management systems to include roles, ethical behavior, planning/strategy, structure/organization, leadership, control and change. In like manner, the behavioral aspects of individuals in organizations will be studied. These include improvement of individual, group and organizational behavior, including group dynamics. Credit(s): 3
This course introduces the student to the concepts underlying the design, implementation, control and evaluation of a contemporary computer-based information system. Students will understand the role that management information systems play in the development of the Internet worked/e-commerce enterprise. The course strives to show how, through information systems, the manager is able to better understand today’s new business model. The course will emphasize the interrelationship between the three major business resources: information, information technology and people. This course is intended to provide the student with a major overview of the information function within the e-commerce enterprise. At all times, the emphasis will be on the application of technology to the business environment, with the intent of understanding how information technology has transformed how we live and work. Credit(s): 3
The application of generally accepted accounting principles and the actions of FASB to the recording of financial data. A more sophisticated and detailed approach is demonstrated for income statement presentation and for classified statements of financial position. Additional topics include receivables, inventories, fixed assets and accounting applications of the time value of money. Credit(s): 3
A continuation of the application of generally accepted accounting principles and the actions of FASB. Topics considered include income determination and valuation of intangible assets, current liabilities, long-term liabilities, short and long-term investments, tax deferrals, pension liabilities and long-term leases. Credit(s): 3
A study of the control and distribution of costs within manufacturing firms and the development of effective analytical tools of cost measurement in the planning and control of business operations. Topics include cost systems, standard costs, measurement and evaluation of quantity and quality variances, job cost identification, process cost identification, assignment of direct and indirect expenses, allocation of overhead expenses, flexible budgets, accounting for by-products, joint products, transfer pricing and the development of an effective system of cost accounting reports as a tool for utilization in management decision-making. Credit(s): 3
This course introduces engineers and facilities managers to the complexities and vagaries of the professional legal environment. Topics include contracts procurement, formation, performance, breach and terminations, insurance, real-estate law, bonding, zoning, environmental law, aviation law, construction codes, banking, corporate governance and ethics/sustainability. Credit(s): 3
The use of accounting data as an information system for recording and projecting the flow of funds through the firm, in determining the net results of the firm’s operation, that include budget comparison and analysis, and the evaluation of the performance of management. This is followed by analysis of the role of accounting information in aiding the management control system and the way in which such systems and incentives motivate people within an organization. Credit(s): 3
This course is designed for non-business majors who desire a fundamental understanding of the financing and accounting issues all businesses face. Specific attention is given to understanding a cash flow statement, income statement, statement of equity and balance sheet. The student is introduced to financing options, financial ratios and exposed to accounting tools that will help in managing a small business. May not be taken for credit with BA 330 . Credit(s): 3
An introduction to all aspects of corporate financial management, including the role of finance in a business organization; the role of financial markets and institutions; interpretation, analysis and forecasting of financial statements; time value of money; the consumption-investment decision; the various instruments of debt and equity; and valuation methods. Credit(s): 3
An introductory course relating the concepts and functions of the manager to the specific realm of managing the health services delivery system. Credit(s): 3
This course covers the fundamentals, principles, and practices of managing risks and understanding basic insurance concepts. By the end of the course, students will have a solid foundation in risk management and associated career opportunities. Credit(s): 3
Basic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” which are involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial and consumer markets. Credit(s): 3
Introduction to the techniques, tools and applications of marketing research. Upon completion of this course, the student will have acquired the knowledge and skills needed to design proposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuilt software, and report findings to aid decision-making - all according to established ethical guidelines. Credit(s): 3
This course provides the marketing student with an in-depth understanding of all the communication tools available for the development and implementation of effective marketing strategies, including advertising, sales promotion, personal selling and publicity. Credit(s): 3
Study of activities related to both purchasing and consuming of goods and services together with behavioral and decision processes tied to such activities. Cognitive, affective, and behavioral factors, such as attitude, cognition, perception, learning, motivation, personality and shopping patterns are assessed in terms of their effects, e.g., on consumer relationships, brand preferences, product life-cycle, market posture and competitive advantage. Global thinking is emphasized together with understanding of cultural differences, ethical issues, cost-benefit analysis and marketing efficiency. Credit(s): 3
This course covers sales principles and techniques that are necessary to become a successful salesperson. Students will learn and practice various selling skills through class readings, guest speakers, case studies, role-plays and oral presentations. Credit(s): 3
Problems and challenges peculiar to the entrepreneur and small business firms are considered with an emphasis on short- and long-term matters such as starting-up, survival, growth, and financing. Opportunities for small business are studied, as well as the accompanying risks and difficulties. Governmental assistance programs are considered as well as analysis of why many small businesses fail while others succeed. Credit(s): 3
This course considers operations and supply chain management as a management process across the full spectrum of business from the sourcing of raw materials to delivery of goods and services to the final consumers. Operations and supply chain management integrates procurement, production and logistics processes to provide a seamless and efficient delivery of the final product or service to the final consumers. Credit(s): 3
Analysis of operations and forecasting of capital requirements; working capital decisions; capital budgeting; cost of capital; acquisition and management of capital; financial management decision making within the context of business governance; application of derivative securities. Credit(s): 3
A study of the utility of accounting data and other financial information available to management in the functions of planning, organizing and decision-making, with focus on techniques used in analyzing and interpreting the financial statements of industrial and commercial business enterprises. Managerial accounting concepts and issues will be considered primarily from the viewpoint of the user of such information. Credit(s): 3
A critical study of financial measurement and reporting for business combinations, consolidated financial statements, business components, foreign currency translation and an introduction to fund accounting. Credit(s): 3
An analysis of tax laws as applied to individuals. Topics include tax determination, gross income, deductions, business expenses, employee expenses and depreciation. Credit(s): 3
An analysis of income tax accounting problems relating to individuals and corporations. Other topics include passive losses, tax credits, the AMT and property transactions including depreciation recapture. Credit(s): 3
A study of the purposes, ethical and legal environment, necessary steps in performing an accounting audit reviewing acceptable practices, and the standard accounting techniques and procedures for an audit using working papers, statements and reports. Internal controls and external auditing activities are examined, with particular focus upon the professional responsibility of the auditor to his/her clients. Credit(s): 3
Valuation of stocks, bonds, futures, options, real estate and other real and financial assets; risk, return and liquidity, and diversification in modern portfolio theory; the efficient markets hypothesis; direct versus indirect investing through mutual funds, banks, insurance companies, and pensions; the securities industry; institutional considerations facing trust managers and others. Students taking this course are encouraged to participate in the Student Investment Fund which manages a portion of the university’s endowment. Credit(s): 3
A course integrating the various management disciplines, concepts and practices using current cases that deal with contemporary problems, issues and questions affecting the management of the business enterprise. Readings in current business literature are assigned and practical experiences are shared in class discussion and in written reports. Credit(s): 3
This course is designed to develop and put into practice fundamental leadership skills in the context of an organization’s overall corporate philosophy and value system. Emphasis is placed upon how the leadership process is derived from and supports the overall organizational culture. It shows how the practice of leadership in turn influences and modifies this culture. Credit(s): 3
Sustainability means choosing business models that perform along three key dimensions - economic, environmental and social - over the long haul. The course provides a comprehensive overview of the issue, covering the spectrum from broad ecological, ethical, social, political, legal and economic considerations, down to firm level strategies and tactics at all levels and across all functional areas. Credit(s): 3
This course provides a comprehensive overview of project management. The course addresses the culture, principles and basic techniques of project management. The course reviews the general states of a project in rough chronological order and describes how the stages interrelate. Basic tools of project management, such as work breakdown structure, scheduling, earned value analysis and risk management are introduced. The principles and tools are integrated and clarified through case studies from a variety of organizational settings and through creation of project management plans developed by students working in teams. The course is designed to help students prepare for examinations leading to professional certification in project management. Credit(s): 3
This course addresses modern practices and techniques of the purchasing and supply management (PSM) function. Included in the coverage of PSM are supply organization, quality, supplier selection, price determination, purchasing policy and procedures, material and logistic systems, inventory, global purchasing, acquisition of capital assets and supplier relations. This course is designed to help students to prepare for examinations leading to professional certification in supply chain management. Credit(s): 3
This course provides an overview of distribution operations and tools to make strategic, tactical and operational level decisions. The course includes order management, packaging and materials handling, transportation, location selection, warehousing management and global logistics. This course is designed to help students to prepare for examinations leading to professional certification in supply chain management. Credit(s): 3
This course provides a rigorous and comprehensive approach to understanding the management of both human resources and ethics in a framework of current trends and practice. Emphasis is placed on practical, theoretical and ethical management principles as well as examples and methods for promoting good employment practices. In the study of ethics, students will gain an understanding of the day-to-day ethical and moral forces impacting employees within public organizations both domestically and internationally where local practices and cultural norms differ from our own. Through situational public policy case studies, the course highlights analysis and problem solving approaches to enhancing passion and commitment to personal and corporate honesty. In the field of human resource management, emphasis will be placed upon planning, strategy, personnel selection, equal employment, the legal environment, training, appraisal, compensation and contemporary issues. The course has been developed for the student of general management whose job will involve responsibility for principled leadership in a global environment. Credit(s): 3
This course will enhance students’ ability to use design methodologies and tools for identifying and developing innovation and growth opportunities for business. This applied learning course will introduce students to design-based approaches that enhance business model innovation, expand students’ understanding of innovation for value creation beyond product development, strengthen individual and collaborative competencies for working through the design process, and develop the ability to translate broadly defined opportunities into actionable innovation possibilities and recommendations. Credit(s): 3
The growth and development of the multi-national corporation is the focus of this course, with attention given to the organizational and staffing problems that occur in the corporation’s international role. The impact of differences in customs, mores, habits and their historical basis, economic and political systems, tax structures, religious beliefs, and societal expectations on the business firm when it crosses its national boundaries are studied. Credit(s): 3
This course provides an opportunity for faculty-led field learning in either a domestic or an international setting. Depending on the credit value, it may include preparatory classes, follow-up classes and required interaction with individuals or groups representing business interests relevant to the course theme. Credit(s): 1-6
In our complex business world, entrepreneurs face unique legal challenges as they develop start-up businesses and other enterprises. This course prepares entrepreneurs to identify legal issues and avoid legal pitfalls through a multi-disciplinary lens. The course emphasizes practical aspects of start-ups and growth through and up to an IPO. Credit(s): 3
This course is a practical guide to starting a new business, providing students with exposure to every crucial aspect of the entrepreneurship experience. From the initial phase of evaluating a business idea to the actual business launch, students are introduced to the frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. For those who do not plan to launch a new business, skills learned can be used in their corporate and non-profit careers. Credit(s): 3
This course applies principles of management as developed in previous courses specifically addressing the special concerns of the entertainment industry, including managing intellectual property rights, organizing alternative revenue streams, understanding market segmentation and leveraging creative talent. Students are exposed to the challenges of the entertainment industry through readings, lectures and presentations. Ethical consideration in the delivery of creative products and services will be addressed. Credit(s): 3
Presents brand identity fundamentals and a comprehensive dynamic process for developing and maintaining successful brands. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the process is presented through a step-by-step approach. Topics include research and analysis, brand and identity strategy, brand identity design, brand identity applications, brand asset management as well as standards, guidelines, trademark and other applicable laws. Case studies from small and large businesses are employed to portray the brand identity process in action. Credit(s): 3
Introduction to international marketing for business-to-business and business-to-consumer markets. Course will include examination of cultural, legal, social, environmental and economic trends impacting marketing; international marketing research (primary and secondary research methods); the international marketing mix (product, pricing/INCOTERMS, distribution systems, promotion/branding); marketing strategy development, including market entry and penetration; and ethical issues in international marketing. Implications for small and large businesses will be examined in each case. Credit(s): 3
This course introduces students to strategies and tactics that underpin successful digital marketing, including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related elements of digital marketing. Credit(s): 3
This course provides students with tools and concepts for social media and digital advertising in search engines and on social platforms. Students will apply their developing skills to a real-world marketing project or an imagined company by creating profiles, creating and curating content, crafting advertising and doing keyword research. Credit(s): 3
This course provides cutting-edge analytical skills. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments and multi-channel attribution techniques. Students will learn about social media analytics. This is a hands-on class where students work with a real data set using commonly employed analysis tools. Credit(s): 3
Through the media of reading, lectures and presentations, students will be exposed to many of the challenges facing the health care delivery system in relation to its environment. These areas will include organization for delivery of health care services, financing, political and social issues. Ethical considerations in delivery of health care will be addressed. The student will become a more knowledgeable user of health care services. Credit(s): 3
This course surveys current ethical and legal responsibilities of healthcare providers and administrators. Emphasis is placed upon Institutional defensive law (medical negligence and torts), healthcare regulation administrative law), patient confidentiality, informed consent and advanced directives, professional discipline, healthcare access, government healthcare policies, managed care, criminal fraud and abuse, patient rights, labor and employment law, environmental regulation, insurance law, public safety and homeland defense/terrorism. Credit(s): 3
In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance using tactics learned in earlier digital marketing classes. Credit(s): 3
This course serves as a capstone experience for the Arts, Entertainment and Media Management (AEM) program. Through case studies and exposure to current events articles, students will apply AEM concepts, analyze situations, evaluate action options and create solutions to organizational challenges. In addition to the synthesis of material covered throughout the curriculum, this course also includes a seminar on selected topics in the management of AEM organizations. Credit(s): 3
This course serves as a capstone experience for students with Concentrations and Minors in Entrepreneurship. Through real-time business creation experiences, case studies and exposure to current events articles, students will apply Entrepreneurship and small business management concepts, analyze situations, evaluate action options and create solutions to entrepreneurial challenges. In addition to the synthesis of material covered throughout the curriculum, this course also includes a seminar on selected topics in Entrepreneurship and Small Business Management with a focus on building your personal brand as an entrepreneurial asset. Credit(s): 3
This course serves as a capstone experience for the undergraduate program. Through case studies and exposure to current events, students apply concepts, analyze situations, evaluate action options and create solutions to organizational challenges. Students integrate knowledge and concepts from prior BBA coursework. Topics covered may include methods for analyzing the business environment as well as firm resources and capabilities, mergers and acquisitions, international business, joint ventures and other strategies, corporate social responsibility, and corporate governance. Credit(s): 3
A future oriented senior capstone in management designed to synthesize previous learning and to prepare the student for entry into the work force as an entry or mid-level manager. Credit(s): 3
Utilized for courses in business administration that are not offered elsewhere, and for individuals desiring to pursue a given issue, topic, or concentration further than obtainable in regularly scheduled courses. May be repeated once. Credit(s): 3
A link between the classroom and experience on the job, the internship provides qualified students a three-way arrangement among the professor-Advisor, the employer and the student-employee. Students may obtain appropriate employment on their own or in conjunction with the internship advisor of the school of business. A minimum of two 40-hour work periods is required for each semester hour of credit for which the course is taken. Credit(s): 3 or 6
Group study of an advanced topic in business administration. This course can be built around a common interest of the enrolled students or may be used as a forum for presentation and discussion of current faculty research. Credit(s): 3
Source: Shenandoah University's catalog, linked per course · table learning_unit · CourseShelf publish 59
