9 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 1000Sales3
The student will gain an understanding of sales and other marketing practices used in today’s changing and diverse environment. The student will explore marketing and communication strategies for professional sales, customer and public relations, and advertising on various platforms and channels. Professional communication strategies will be examined, as well as the influence of culture, technology and media on advertising and sales. (3 lect.)
This course is designed to acquaint the student with the significance and scope of marketing, primarily promotion and public relations, as it pertains to producing an event or promotion of a specific product line. The primary purpose of the course is to build the relationship among product, place, promotion, and price to stimulate a potential market to attend an event or purchase the product. (1 lect.)
This course is designed to acquaint the student with the significance and scope of business management as it applies marketing a specific event or promotion campaign. The primary purpose of the course is for the student to gain real life experience involved in producing an event or launching a campaign. From planning pre-promotional events, advertising, identifying sponsors supporting the event or campaign to actually producing the event or launching the campaign. The student will gain valuable insight into how business management and marketing applies to a business or a particular event industry. (2 lect.)
Entrepreneurial marketing is designed to instruct learners how to create, develop, and execute marketing tactics to grow a successful business. A marketing plan will be created, which can be used as a tool to market successful businesses. The student will gain insights essential for marketing their entrepreneurial venture using innovative and financially responsible marketing strategies. The student will create effective marketing communication materials for use in his or her operation. The student will prepare a marketing plan to launch the entrepreneurial venture and implement the first two years of business operation. (3 lect.)
This course examines common problems in business related to the marketing environment. The student will work on an individualized learning project related to their interest and occupational objectives in business and marketing. Ethical practices and problems in business related to marketing functions are examined. (3 lect.)
This course provides the student an opportunity to explore social media and the role it plays in communication and marketing to consumer. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of integrated marketing communication, search engine marketing, and content marketing. The student will investigate the evolution of social media marketing strategies and the ethical issues involved in their use, in addition to studying social consumers and their behaviors and e-Commerce in relation to social media marketing. (3 lect.) SOC
This course is designed to provide the student with the nature, significance and scope of marketing. The primary purpose of the course will be to examine the relationship between product, place, promotion, and price in addition to examining marketing practices and problems. Generally offered in spring only. (3 lect.)
This course explores social media and the role it plays in communicating and marketing to consumers. Current social media platforms and their role in digital marketing strategies are examined, along with the concepts and scope of Integrated Marketing Communication, search-engine marketing, and content marketing. The student will set objectives to develop a social media marketing plan and utilize new media technologies. The evolution of social media marketing strategies, ethical issues involved in their use, and the macro-environmental issues affecting social media will be researched in-depth. The student will examine social consumers and their behaviors and e-commerce in relation to social media marketing campaigns and initiatives. (3 lect.) SOC
This course is designed to provide the student with the nature, significance and scope of marketing. The student will evaluate the relationships among product, place, promotion and price, in addition to examining marketing practices and problems in a changing environment. (3 lect.)
