3 courses with the subject SPT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SPT 1000Intro to Sports Management3
This introductory course provides a comprehensive overview of the dynamic field of sports management with a focus on the business operations that drive the sports industry. The student will examine the structure and function of sport organizations, event and facility management, marketing and promotions, media relations, and revenue generation. The course also explores personnel roles, program development, and career opportunities across amateur, collegiate, and professional sports. Emphasis is placed on current trends and issues preparing the student with the foundational knowledge needed for further study and careers in sport management, business, and leadership. (3 lect.)
This course offers an in-depth look at digital media and marketing strategies in the sports industry with a strong emphasis on social media communication. The student will develop essential skills in branding, promotion, sponsorship, and fan engagement while exploring how to effectively leverage digital platforms to reach and grow audiences. Through case studies, hands-on projects, and analysis of current industry trends the student will explore the evolving landscape of sports marketing and digital media. (3 lect.)
This course provides an overview of the legal and ethical considerations central to the field of sports management. The student will examine foundational legal principles related to contracts, liability, intellectual property, and regulatory compliance within the sports industry. Special attention will be given to current issues such as Name, Image, and Likeness (NIL) rights and their impact on amateur and collegiate athletics. The course also explores ethical challenges faced by athletes, coaches, administrators, and organizations including sportsmanship, doping, gambling, discrimination, and athlete exploitation. Through theoretical frameworks, case studies, and real-world controversies the student will engage in critical analysis of the socio-cultural issues that influence and are influenced by sports. Prerequisite: Completion of BADM 2010. (3 lect.)
