26 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Comprehensive examination of the major activities of business, contemporary issues, trends and challenges of the business environment in today's global and changing society.
Analysis, planning, and control of marketing functions with reference to ethical, social, political, economic, technological, and global forces.
Personal selling from an analytical and decision-making perspective. Pre-Requisite(s): MKTG220 or MKTG320
Consumer and organizational buying behavior; psychological, economic, and socio-cultural theories as they relate to buying decisions. Pre- Requisite(s): MKTG220 or MKTG320
Research as an aid to decision-making in marketing management; research methods: market surveys and experiments; interpreting, reporting, and using research results; competitive intelligence. Pre- Requisite(s): MKTG220, IS242 or STAT242
Advanced business report writing; analysis and interpretation of business communications.
Participation in a paid part-time position with a cooperating business, governmental, or civic organization.
16.00] Credit for independent research by a single student arranged and supervised by a faculty member.
Product and price management in marketing decision-making; new product development; product/brand management: pricing policies. Pre-Requisite(s): MKTG220 or MKTG320
Principles of advertising, sales promotion, personal selling, and direct marketing. Pre-Requisite(s): MKTG220 or MKTG320, MKTG321, MKTG322
Movement of products and services from producer to consumer; channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement. Pre-Requisite(s): MKTG220 or MKTG320
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets. Pre- Requisite(s): MKTG220 or MKTG320
Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce. Pre-Requisite(s): MKTG220 or MKTG320
Activities involved in managing a sales force; sales manager's decision- making with respect to formulation, implementation, and evaluation of sales programs; case emphasis. Pre-Requisite(s): MKTG220 or MKTG320
Training and techniques in professional selling arena. Requirement: admission to the Professional Selling Skills Certificate program. Pre- Requisite(s): MKTG220 or MKTG320, MKTG333 or ENGL332 or CMST341, MKTG415 or MKTG315
Evaluation of social media platforms and other emerging media channels. Develop and execute social media marketing strategies and assess the strategies' effectiveness in achieving business goals. Focus on understanding the use of social media sites from a marketer's standpoint. Pre-Requisite(s): MKTG220 or MKTG320
Credit for off-campus professional experience with industry partners, non-profit organizations or government agencies.
Teams of students work as consultants to area businesses and non- profit organizations to diagnose and solve actual business problems. Written and oral presentation required. Pre-Requisite(s): MKTG220 or MKTG320, ACCT292, FIRE371, IS242 or STAT242, MGMT201 or MGMT301
Credit for independent work by a single student arranged and supervised by a faculty member.
Product and price management in marketing decision-making; new product development; product/brand management: pricing policies.
Principles of advertising, sales promotion, personal selling, and direct marketing.
Movement of products and services from producer to consumer, channels of distribution; logistics. Successful completion of this course satisfies the Upper Division Writing Requirement.
The importance of global marketing to the U.S. economy; problems, opportunities and practices of managing multinational marketing activities; characteristics and structure of international markets.
Identifying marketing opportunities on the Internet; creating on-line marketing programs; electronic advertising, retailing and commerce.
Activities involved in managing a sales force; sales manager's decision- making with respect to formulation, implementation, and evaluation of sales programs; case emphasis.
Teams of students work as consultants to area businesses and non- profit organizations to diagnose and solve actual business problems. Written and oral presentation required.
Source: Saint Cloud State University's catalog, linked per course · table learning_unit · CourseShelf publish 61
