2 courses with the subject MKT-FPX, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT-FPX5410Digital Marketing
Students in this course analyze how the internet and social media have transformed marketing strategy in today's interactive marketplace. Students in this course explore how companies can extend marketing theories and models to leverage digital marketing tactics such as SEO, lead generation, sales funnels, and social media. Students also explore how mobile optimization, metrics, and marketing analytics drive strategic business goals and objectives.
- Subject
- MKT-FPX
- Type
- course
- Edition
- 2026-2027
- Source
- capella.smartcatalogiq.com
MKT-FPX5416Consumer Insights
This course explores contemporary concepts of consumer behavior, as well as research tools and techniques commonly used to obtain information that informs marketing planning. Students examine key trends of consumer behavior central to marketing planning and implementation, ever changing consumer perceptions, influences, decision making, and the impact of social media and emerging technologies. Students gain a foundational understanding of primary and secondary research, critical discernment of information quality, analysis, and application of consumer insights and research findings to marketing planning and implementation.
- Subject
- MKT-FPX
- Type
- course
- Edition
- 2026-2027
- Source
- capella.smartcatalogiq.com
Source: Capella University's catalog, linked per course · table learning_unit · CourseShelf publish 61
