Capella University · Courses

MKT

2 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKT 5410Digital Marketing

Students in this course analyze how the internet and social media have transformed marketing strategy in today's

Subject: MKT
Type: course
Edition: 2026-2027
Source: capella.smartcatalogiq.com

MKT 5416Consumer Insights4

This course explores contemporary concepts of consumer behavior, as well as research tools and techniques commonly used to obtain information that informs marketing planning. Students examine key trends of consumer behavior central to marketing planning and implementation, ever changing consumer perceptions, influences, decision making, and the impact of social media and emerging technologies. Students gain a foundational understanding of primary and secondary research, critical discernment of information quality, analysis, and application of consumer insights and research findings to marketing planning and implementation.

Subject: MKT
Credits (min): 4
Credits (max): 4
Type: course
Edition: 2026-2027
Source: capella.smartcatalogiq.com

Source: Capella University's catalog, linked per course · table learning_unit · CourseShelf publish 61