142 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 101INTRODUCTION TO BUSINESS3
(formerly ECO 101 and BUS 201) The course provides an introduction to the world of business and career options in business. Emphasis is on the framework of contemporary business, business ethics, culture and social responsibility, economic challenges facing business, competing in global markets, human resource management, marketing management, managing financial resources and managing technology and information. (Offered Fall, Spring)
Microsoft Office Specialist (MOS) Associate Certification is required for all School of Business majors. Students will take CIS1050 to prepare for the certification examination. Upon completion of the CIS1050 course, students will take the MOS certification. Once the certification is achieved, students will be given credit for BUS 1050. Pass/Fail.
BUS 1310The Language of Business: An Intensive Introduction to Excel1
This course offers students the opportunity for an intensive experience to understand Excel functionality and to actively apply the learned skills to genuine business scenarios, including financial analysis, financial modeling and project management. Covered topics include creating and formatting worksheets, graphs and charts. The students will create mathematical equations and exploring Excel “canned” formulas.
BUS 1720Technical Report Writing for Business Professionals1
This course is designed to improve business students’ ability to effectively analyze and write concise technical management and financial reports, as required by the accounting, finance, marketing and management professions. Specific focus will be on preparing technical business executive summaries and reports that effectively use graphs, tables and charts.
The study of the fundamental functions of management within corporations. Topics included are: the structure and fundamentals of organizing, planning, leading and controlling.
This course provides an introduction to the principles of operations management. Operations management consists of the transformation processes by which organizations create value through the production and delivery of goods and services. Topics include the process design and improvement strategies, inventory management, production planning, and quality management.
BUS 2250Understanding Financial Planning Process and Insurance3
This course provides the student the basics that will form the foundation of knowledge needed as a working financial service professional. It also serves as a mandatory prerequisite for a student to prepare and apply for the Certified Financial Planner™ Certification Examination. The financial planning process, as well as the legal, ethical and regulatory issues affecting financial planners, and time value money concepts are covered. The course continues with a discussion of the principles of risk management and insurance, allowing the student to identify a client’s risk exposure and select appropriate risk management techniques.
BUS 2310The Language of Business: Intermediate Excel1
This course offers students the opportunity to extend their basic knowledge of Excel and to understand advanced Excel functionality. The students will apply learned skills to genuine business applications, including financial analysis and financial modeling. Topics will include a review of advanced financial formulas (present value, future value, internal rate of return etc.), and an introduction to logical and reference formulas. The student will also delve into how data can be manipulated in Excel. Finally, the student will explore how financial models are created.
BUS 2450Business Relationships and Skill Building1
(formerly BUS 1450) This course supports the School of Business mission of executive-based learning. At the end of this course the student will be able to design a professional business presentation. Assessing audience needs, clarifying the desired outcome of the presentation, designing meaningful presentation props, such as PowerPoint, and developing the proper form and speaking style that will resonate in business, will be outcomes of this one-credit course.
BUS 2460Applying HR Knowledge in Any Profession - Hiring!1
(formerly BUS 1460) Regardless of one’s profession, one may find oneself supervising other employees. Inviting a person to join an organization (hiring), is an essential knowledge and skill area for rising supervisors, regardless of the profession. This one-credit course provides meaningful skill-building. At the end of this course the student will design a job description, prepare a set of interview questions, understand the factors related to interviewing a candidate, and understand the importance of meaningful onboarding.
BUS 2730Financial Fundamentals for Non-Business Majors1
This course is designed to equip non-business students with foundational analytical and technical skills in the following financial areas: profit model, time value of money, probability, and statistics. In this course, concepts are presented using hands-on exercises and Excel-based mini case studies.
BUS 2800Introduction to Organizational Leadership3
Students are introduced to theories, perspectives, and research findings essential to the study of leadership, including individual differences, personality, and attitudes. Historical and theoretical leadership perspectives and styles are discussed, including transformational leadership, servant leadership, and ethical leadership.
Topics in this course include: the social, legal and organizational contexts of human resources decisions; job analysis and human resource planning, recruitment and placement; training and evaluating employees; compensation and benefit plans; and union representation and collective bargaining.
This course introduces students to the study of human behavior in organizations. A multidisciplinary approach is used to understand individual and group behavior. Topics include motivation, group dynamics, communication and leadership.
This course introduces students to the study of human behavior in organizations. A multidisciplinary approach is used to understand individual and group behavior. Topics include motivation, group dynamics, communication and leadership.
The green business sector is rapidly expanding, led by entrepreneurs who strive to achieve the triple bottom line of “people, planet, and profits.” Students will become familiar with the numerous types of “green businesses” that exist today and the many factors driving the increasing adoption of green business practices. The class will also look at corporate social responsibility and examples of green policies from large multinational corporations, and examine how businesses can earn profits without sacrificing the environment or human health.
The green business sector is rapidly expanding, led by entrepreneurs who strive to achieve the triple bottom line of "people, planet, and profits." Students will become familiar with the numerous types of "green businesses" that exist today and the many factors driving the increasing adoption of green business practices. The class will also look at corporate social responsibility and examples of green policies from large multinational corporations, and examine how businesses can earn profits without sacrificing the environment or human health.
l Students will be introduced to the foundations of project management and the role of the project leader. Today’s business environment is project-driven. Students must have the needed skills and knowledge to lead a project team, monitor and control project work and to implement needed project changes. Students will learn the project life cycle. Completion of this course satisfies the eligibility prerequisite to sit for the Project Management Professional (PMP) Exam.
Students will be introduced to the foundations of project management and the role of the project leader. Today's business environment is project-driven. Students must have the needed skills and knowledge to lead a project team, monitor and control project work and to implement needed project changes. Students will gain the knowledge, skills and disposition required to initiate, plan, execute, monitor and ultimately close a project. Demonstrating ethical decision making as it relates to project leadership is an essential feature of this course.
BUS 3100Applied Artificial Intelligence (AI) for Business3
This course equips students with the mindset and skills to assess AI’s evolving potentials, strategically integrate ethical AI across business functions, and nimbly adapt solutions to drive an innovation culture. The aim is to develop AI-confident professionals who will be ready to enable their organizations to excel during unprecedented disruption. Students will explore case studies and hands-on exercises related to marketing, finance, supply chain management, and other key areas of business.
The course will familiarize students with entrepreneurship. Students will gain familiarity with the concept of entrepreneurship (What is it?); an understanding of the key steps to starting a business (How does it work?); and the confidence that they can launch a new venture themselves (I can do it!). Local entrepreneurs will present their stories and share their first-hand experience in being an entrepreneur. Prerequisite:
The course will familiarize students with entrepreneurship. Students will gain familiarity with the concept of entrepreneurship (What is it?); an understanding of the key steps to starting a business (How does it work?); and the confidence that they can launch a new venture themselves (I can do it!). Local entrepreneurs will present their stories and share their first-hand experience in being an entrepreneur.
BUS 3200Entertainment and Sport Management Leadership3
This class in Entertainment and Sport Management will introduce students to the discipline and profession of entertainment and sport management. This course prepares aspiring leaders and managers to create organizational environments conducive to the creation of theatre, entertainment and sporting events and performances. The course provides students with knowledge, skills and values to enter the field at high levels of responsibility and leadership. Students will examine strategic management practices, contract management, human resource management and leadership development with a particular emphasis on the ethical implications in the entertainment and sport industry.
BUS 3300Entertainment Facility and Event Management3
This course is designed to provide students with practical knowledge and skill competencies needed for facility and event management. Some of the topics covered will be: entertainment facility and venue trends, project management and event implementation, planning and designing theatre venues, sport facilities and entertainment facilities. An analysis of event operations, sustainability and risk management issues related to facility and event management will be covered. Case studies related to major stadiums and arena to local clubs, theme parks, cruise lines and fitness centers will be used to analyze facility functions.
(formerly BUS 234) The study of international business includes the theories of international trade and investment and the international monetary system. The economic, cultural, political, legal and financial forces impacting business are studied and their effects analyzed.
BUS 101 and ECO 251 or ECO 252. (Offered Fall, Spring)
BUS 3340International Business3
The study of international business includes the theories of international trade and investment and the international monetary system. The economic, cultural, political, legal and financial forces impacting business are studied and their effects analyzed.
BUS 3430Quantitative Analysis for Business Applications3
This course is designed to equip students with the analytical and technical skills essential for successful decision-making in business. The course will include Excel spreadsheet modeling in the following topic areas; break even analysis, regression, forecasting, stochastic probability, linear programming/optimization and decision analysis. Problem content will focus on operational, financial and economic applications.
BUS 3510Digital Operations and Supply Chain Management3
This course provides an overview of the technologies, systems, platforms, and models that enable the design, management, and control of digitally connected operations processes and supply chains. Topics include the interaction of virtual and physical supply chains, digital building blocks and enabling technologies, purchasing and procurement, supply chain traceability, performance management, supply chain cyber security, sector case study analyses, and research considerations for the evolution of future supply chains.
Technological innovation has become an increasingly important factor in organizational success. This course covers technological innovation, including the development of new products and operations processes, from a strategic management perspective. Topics include the industry dynamics of technological innovation; formulating technological innovation strategy; and implementing technological innovation strategy.
BUS 3530Quality Management in Operations and Supply Chain Systems3
This course provides an introduction to the principal aspects of quality management, with an integrated focus on the importance of the supply chain for quality improvement. Topics include providing an understanding of quality concepts; designing and assuring quality in product and process design; implementing quality; and advanced techniques such as Lean Management and Six Sigma.
The purpose of this course is to introduce the student to the principles, tools, and techniques of supply chain management and logistics. Topics include supply chain foundations; global dimensions of supply chains; logistics; supply chain network design; sourcing; demand and inventory management; distribution and transportation; supply chain performance metrics and technologies; and challenges and future directions of supply chain management.
This course approaches supply chain management from a risk management perspective. Supply chains are becoming increasingly complex and global in nature, thus subjecting their performance to many sources of potential disruptions. This course covers how to build, implement, and analyze robust supply chain strategies designed to mitigate risk and ensure supply chain resilience. Topic areas include building a resilient supply chain; industry sector risks; supply chains’ interaction with the natural world; economic, societal, and political risks; and security and cyber threats.
This course surveys a wide variety of investment vehicles that may be included in a client’s portfolio, as well as client assessment, tax considerations, economic factors, valuation methods, asset allocation techniques, portfolio performance evaluation and more. Corequisite: BUS 225.
This course surveys a wide variety of investment vehicles that may be included in a client’s portfolio, as well as client assessment, tax considerations, economic factors, valuation methods, asset allocation techniques, portfolio performance evaluation and more.
This course provides the student the basics that will form the foundation of knowledge needed as a working financial service professional. It also serves as a mandatory prerequisite for a student to prepare and apply for the Certified Financial Planner™ Certification Examination. The student will have an in-depth understanding of characteristics, uses and taxation of investment vehicles, understand types of investment risk and describe and quantity investment concepts. Additionally, coursework will cover asset allocation, portfolio diversification, equity and debt value techniques, investment strategies and client assessment. Corequisite: BUS 225.
This course provides the student the basics that will form the foundation of knowledge needed as a working financial service professional. It also serves as a mandatory prerequisite for a student to prepare and apply for the Certified Financial Planner™ Certification Examination. The student will have an in-depth understanding of characteristics, uses and taxation of investment vehicles, understand types of investment risk and describe and quantity investment concepts. Additionally, coursework will cover asset allocation, portfolio diversification, equity and debt value techniques, investment strategies and client assessment.
BUS 3750Understanding Retirement Planning and Employee Benefits3
The course covers all the major retirement-related issues. This includes retirement savings need analysis, qualified retirement plan design, social security, Medicare and more. In addition, group life, health and disability insurance; non-qualified deferred compensation; and other commonly provided employee benefits are examined.
This course serves as a mandatory prerequisite for a student to prepare and apply for the Certified Financial Planner™ Certification Examination. Estate planning represents 15% of questions on the CFP Exam. The course provides students with an introduction to the process of developing an estate plan and understanding the tax consequences of an estate. Students will gain a working knowledge of estate planning concepts, including how and when estate taxes, gift taxes and generation skipping transfer taxes are applied. Topics will also include the process of transferring property to others during lifetime as well 307
This course serves as a mandatory prerequisite for a student to prepare and apply for the Certified Financial Planner™ Certification Examination. Estate planning represents 15% of questions on the CFP Exam. The course provides students with an introduction to the process of developing an estate plan and understanding the tax consequences of an estate. Students will gain a working knowledge of estate planning concepts, including how and when estate taxes, gift taxes and generation skipping transfer taxes are applied. Topics will also include the process of transferring property to others during lifetime as well as through the probate process at death.
This course begins by introducing students to theories and predictors of motivation. In addition, students will learn about job performance, the performance management process, and performance appraisals and challenges.
This course capitalizes on motivation and performance management knowledge. It focuses on leader identity claims/grants, follower identity claims/grants, types of teams, team development, onboarding, team building, and team effectiveness. Roles, norms, cohesiveness, decision making, and delegation are discussed.
This course explores organizational change, including changes to structure; people and culture; technology and processes; and products or services. Creativity, innovation, and internal and external forces of change are examined. Strategic direction and responses to change are evaluated. In addition, resistance to change and change management processes are discussed.
This course provides the students with an overview of the methods and logic behind the quantitative tools and techniques employed in descriptive business analytics. Topics include descriptive statistics, data visualization, modeling uncertainty, descriptive data mining, and statistical inference.
This course provides the students with an overview of the methods and logic behind the quantitative tools and techniques employed in predictive business analytics. Topics include linear and non-linear regression methods, time series forecasting, data mining, spreadsheet modeling, and Monte Carlo simulation.
This course provides the students with an overview of the methods and logic behind the quantitative tools and techniques employed in prescriptive business analytics. Topics include spreadsheet modeling, Monte Carlo simulation, linear optimization models, integer linear optimization models, nonlinear optimization models, and decision analysis.
The study of strategic management concepts as they apply to corporations. Topics include strategy formulation encompassing assessment of a company's strengths, opportunities, competitive threats and long-term objectives. Case studies and simulated exercises will be utilized to develop students' strategic thinking.
(formerly BUS 280 Business Internship) Professional experience in a business organization under college supervision and the guidance of participating personnel at the place of business. During this experience, the student investigates and discusses in a seminar such topics as goal setting/job analysis, training techniques, conflict resolution and problem solving. To aid the student in evaluating the internship experience, the student keeps a journal to record goals and objectives, thoughts, feelings and evaluation about the business experiences and preparation for the position. The student is required to spend a minimum of 120 hours over the semester working at the internship site. In addition, students must attend weekly class meetings scheduled over the course of the semester.
Permission of Undergraduate Associate Dean. (Offered Fall, Spring)
BUS 4600Business Internship I3
Professional experience in a business organization under the guidance of participating personnel at the place of business. During this experience, the student investigates and discusses in a seminar such topics as goal setting/job analysis and training techniques. To aid the student in evaluating the internship experience, the student keeps a journal to record goals and objectives, thoughts, feelings and evaluation about the business experiences and preparation for the position. The student is required to spend a minimum of 120 hours over the semester working at the internship site. In addition, students must attend weekly class meetings scheduled over the course of the semester.
(formerly BUS 280 Business Internship) A continuation of professional experience in a business organization under college supervision and the guidance of participating personnel at the place of business. During this experience, the student investigates and discusses in a seminar such topics as goal setting/job analysis, training techniques, conflict resolution and problem solving. To aid the student in evaluating the internship experience, the student keeps a journal to record goals and objectives, thoughts, feelings and evaluation about the business experiences and preparation for the position. The student is required to spend a minimum of 120 hours over the semester working at the internship site. In addition, students must attend weekly class meetings scheduled over the course of the semester.
Permission of Undergraduate Associate Dean. (Offered Fall, Spring)
BUS 470INDEPENDENT STUDY1-3
(formerly BUS 291) Independent study in an area approved by the Associate Dean for students with a minimum index of 3.0. The student works under the guidance of a member of the Business Faculty. Dean. (Offered upon request)
Independent study in an area approved by the Associate Dean for students with a minimum index of 3.0. The student works under the guidance of a member of the Business Faculty.
Independent study in an area approved by the Associate Dean for students with a minimum index of 3.0. The student works under the guidance of a member of the Business Faculty.
Independent study in an area approved by the Associate Dean for students with a minimum index of 3.0. The student works under the guidance of a member of the Business Faculty.
(formerly BUS 284) The study of strategic management concepts as they apply to corporations. Topics include strategy formulation encompassing assessment of a company’s strengths, opportunities, competitive threats and long-term objectives. Case studies and simulated exercises will be utilized to develop students’ strategic thinking. Prerequisites: BUS 201, FIN 350,
This is the capstone course that provides an overview of the entrepreneurial process and integrates the learning acquired in other business courses. Students will learn about the entrepreneurial perspective, creating and starting a new venture, as well as financing, managing and growing the venture. Students will be required to get involved with existing businesses to supplement and apply the principles covered in class to real situations.
This course is a comprehensive, financial plan developmental capstone course that will require students to know, analyze, synthesize and apply all the elements of financial planning through the use of case studies. The steps taken in the financial planning process will be discussed in detail. The purpose of the capstone course is to require the financial planning student to demonstrate the ability to integrate and apply his or her knowledge of financial planning topics.
This experiential learning capstone course requires students to apply knowledge and skills gained in prior courses. Each student will work with an organizational client to address a problem of importance that requires the student to play a leadership role. Students are expected to develop a change management plan and present it to their clients.
This course equips the student with the essential management accounting tools that enhance a manager's ability to understand how the numbers are computed, what they mean, and how managers and finance professionals can work together to use them to improve an organization's competitive stance. Topics include costing, budgeting, capital budgeting and product costing.
Statements and pronouncements of the Financial Accounting Standards Board, the American Institute of Certified Public Accountants, the American Accounting Association, the Securities and Exchange Commission and the Government Accounting Standards Board are analyzed. Advanced theory in mergers, acquisitions and bankruptcies are studied.
Knowledge of applied research is expected of accounting graduates. This course takes the position that an integration of real-world events and ideas and the use of unstructured problems in the curriculum are needed for students to be successful in the accounting profession in today's volatile global business environment. Students develop a foundation of applied accounting research and skills in handling application issues.
This course examines auditing theory and concepts and their relationship to management advisory services, electronic data processing and computerized management information systems.
This course focuses on applying and synthesizing accounting concepts related to financial and managerial accounting, applications, and financial statements presentations. Using skills developed during their academic careers, students will demonstrate a mastery of accounting on advanced topics including revenue recognition, business combinations and consolidations, leases, investments and derivatives, government and cost accounting.
BUS 5090Accounting Information System and Data Analytics3
Data has proliferated in business and managers and accountants need to understand the implications for decision-making and tap into the data to provide better insights into a firm/client/customer/supplier, etc. This course provides students with an in-depth study of data analytic thinking and terminology as well as hands-on experience with data analytics tools and techniques. Students will learn the skills necessary to translate accounting and business problems into actionable proposals so that they can competently present to managers and data scientists. This course offers students a deeper understanding of the importance of Accounting Information Systems (“AIS”) and data analytics by focusing on AIS concepts, preparing data analyses to support management decision making and external reporting while focusing on the importance of ethics, internal control and information security to ensure corporate governance.
This course provides a managerial view of the marketing process in a customer-driven organization. The course examines strategies and decision making as they relate to the design and implementation of marketing programs and the marketing mix. The critical role of marketing in strategic planning will be explored, as well as important international and ethical issues. Topics covered include gathering market and competitive intelligence; opportunity analysis; segmenting, targeting and positioning strategies; the role of marketing research; the new product development process; understanding consumer and business behavior; and developing integrated marketing communications. The course also studies emerging trends in both theory and business marketing practices.
This course is a study of individual and group behavior in organizational settings. The foundations, realities and challenges of the discipline are examined. Topics include motivation, team building, group dynamics, leadership, communication, decision-making, power and politics, negotiation and conflict management. Interpersonal and multicultural skills will be incorporated into the micro and macro perspectives of the course to help the graduate student operate effectively in a global environment.
This course explores ethical concepts and issues important to business decisions. Students will discuss current business ethics issues such as executive compensation, corporate social responsibility and the challenges business managers face from all constituencies - shareholders, employees, communities, environmental interests and similarly situated groups. Students will explore how ethics can be integrated into strategic business decisions. Business cases will be analyzed to prepare students for ethical dilemmas they may face in their business careers.
As managers and users, students must understand the measurement issues underlying financial statements before they can interpret and meaningfully use them. This course presents financial accounting in an economic context to help students make effective managerial decisions.
This course examines theoretical principles and analytical techniques used in corporate decision making, including: capital budgeting, capital structure, dividend policy decisions, international financial management, corporate acquisitions, financial statement analysis and working capital management.
This course focuses on the importance of tax considerations in making business decisions. The principles of federal income taxation as applied to individuals, partnerships and corporations will be utilized as tools in effective tax planning and business strategy. The course begins by developing a conceptual framework for analyzing tax planning transactions and then applies these tools to various tax planning scenarios. Emphasis will be placed on research techniques applicable to tax laws and accounting standards and formal communication of findings.
This course is a study of leadership in business organizations from the perspective of the importance of effective leadership in meeting organizational challenges and achieving results. The course focuses on building the students’ conceptual skill and insight bases in the sphere of leadership to assist them in moving into leadership positions in organizations. Topics include effective leadership behaviors and attitudes, influence tactics of leaders, motivation and coaching skills, communication and conflict resolution skills, strategic leadership and international and culturally diverse aspects of leadership.
This course provides students with an in-depth overview of the methods and logic behind the advanced quantitative tools and techniques employed in descriptive business analytics. Topics include descriptive statistics, data visualization, modeling uncertainty, descriptive data mining, and statistical inference.
This course provides the students with an in-depth overview of the methods and logic behind advanced quantitative tools and techniques employed in predictive business analytics. Topics include linear and non-linear regression methods, time series forecasting, data mining, spreadsheet modeling, and Monte Carlo simulation.
This course provides the students with an in-depth overview of the methods and logic behind the advanced quantitative tools and techniques employed in prescriptive business analytics. Topics include spreadsheet modeling, Monte Carlo simulation, linear optimization models, integer linear optimization models, nonlinear optimization models, and decision analysis.
This course provides the students with an in-depth overview of the methods and logic behind the advanced tools and techniques employed in machine learning for business applications. Topics include the following: supervised and unsupervised learning; cluster analysis, classification and regression; data preparation, exploration and reduction; and neural networks, text analytics, and natural language processing using deep learning.
This course gives the student an integrative perspective on strategy. It provides the opportunity to sharpen analytical skills by exploring, in detail, selected concepts in management and marketing and by introducing additional frameworks specifically addressing strategic decisions. Topics include the concept of strategy, industry and competitor analysis, identifying and sustaining competitive advantage, developing and analyzing strategic options and crafting and implementing strategies.
This course will provide an in-depth investigation and study of the use and application of accounting information as related to the decision-making process in the healthcare arena. Subject matter consists primarily of methods and concepts for financial reporting and techniques of current and long-term asset valuation. Emphasis will be placed on the not-for-profit accounting principles and the question of equity. Topics include third party payments, legal issues, reimbursement, fund-raising; as well as managerial accounting concepts and their relevance to business decisions. There will be a large focus on the study of cost behavior, cost volume profit relationships, standard and process costs and budgeting to foster a meaningful comprehension of managerial accounting.
This course provides an in-depth understanding of the principles and concepts of marketing as they apply to healthcare organizations. Students gain a working knowledge of marketing tools and how to use them in the context of healthcare. Students build practical applied skills in analyzing healthcare marketing problems and developing healthcare marketing programs and strategies. Students will expand their understanding of the differences and similarities between health services marketing and social marketing.
This course will explore economic concepts on the micro and macro levels. The laws of supply and demand will be explored as they relate to the healthcare environment. Current issues of health insurance, uncompensated care, chronic disease management, methods of delivery, costs, pricing, and financing of health services will be explored while noting the micro and macroeconomic environment. The economic value of research and development, innovation, cost structures, physician specialization, utilization of mid-level practitioners, medical homes, and prevention will be closely addressed.
Healthcare Finance will provide students an opportunity to learn to manage the resource element of the Healthcare industry with a focus on hospitals, long-term care facilities and home health agencies. This class will address issues in Healthcare as they pertain to managers without a background in finance. Special attention will be given to budgeting and forecasting. Health care personnel and patient activities are analyzed from a financial management/cost analysis perspective within an environment of regulations and market competition.
Healthcare Organization and Delivery explores the history and development of the financing, delivery and organization of health services in the United States. The progression of health services over time in terms of demand, cost structure, sources and distribution of resources is examined in-depth. Particular attention is given to the political and social forces that gave rise to these changes, including most recently, the Affordable Care Act.
This course describes the role of financial assets in the economy. It also evaluates the optimal way to combine financial assets into a portfolio given the trade-off between risk and return. Finally, this course describes a brief overview of securities markets.
The course covers modern investment theory and practice including financial markets, asset classes, portfolioconstruction, risk and return, and valuation of securities. Theoretical foundations and practical tools will also becovered including the efficient market hypothesis, capital asset pricing model, portfolio optimization, and valuation techniques to understand how investors make decisions under uncertainty and how markets price risk.
This course provides an overview of the various securities markets. It also describes depository institutions, insurance companies, investment banks, mutual funds and pension funds.
This course explores branding, brand equity and strategic brand management within a theoretical framework combining practical insights and applications for more effective decision making on a brand category level. The course provides a comprehensive foundation of the strategies and tactics that companies can use to help build value for stakeholders. Students will gain an understanding of all major components of marketing strategy and how effective integration can enhance the company’s profitability and marketplace position.
This course provides an in-depth analysis of international marketing adopting a strategic and applied perspective when considering global, regional and country/specific environments. Students will gain an understanding of international marketing theory and practice within a complex and constantly changing global environment.
BUS 5650Consumer Behavior in the New Media Environment3
The examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies. This course provides students with an understanding of consumer behavior, using theory and concepts drawn from the social sciences combined with a real-world focus on market applications for today’s complex and challenging business environment. This course takes a strategic look at the impact of the new media and the digital environment on consumer behavior, and the marketer’s ability to capture and utilize consumer data to help develop effective marketing programs.
This is a course about gathering, analyzing and interpreting data about markets and customers. Over the last decade there has been an explosion in the quantity and quality of data available for market analysis, rapid advancements in technology and increased emphasis on customer relationship management throughout the company. Today’s firms are flatter organizations, relying on decentralized and entrepreneurial decision making to help maintain business growth in a competitive global environment. This course is designed to help students become more effective marketing decision makers by providing the concepts, the tools and the opportunity to use them.
This course introduces the graduate student to the field of international business management. The focus is on comprehending the new global strategic imperatives and the new transnational organizational demands. A variety of topics will encompass understanding one’s host country environment, being sensitive to cross-cultural differences and being able to manage operations separated by the barriers of distance, language, time and culture.
This course in managerial economics equips accounting students with the knowledge and skills required to use economic analysis to make business decisions involving the best use of an organization's scarce resources.
BUS 5850Quantitative Analysis Supporting Managerial Decisions3
This course provides the students with an overview of the methods and logic behind the quantitative tools and measurement techniques employed in a modern business setting. Topics include game theory, probability concepts and applications, decision trees, linear programming and simulation modeling.
Students will learn the role of a project leader. The students will gain the knowledge, skills, and disposition required to initiate, plan, execute, monitor, and ultimately close a project. Demonstrating ethical decision making as relates to project leadership, is an essential feature of this course.
Students will gain a deep understanding of the knowledge, skills, and disposition required to initiate, plan, execute, monitor, and ultimately close a project. Advanced techniques and technological tools will be covered that will assist with selecting projects and portfolios, scheduling tasks, allocating resources, developing budgets, and creating risk management plans. Project leadership and decision-making best practices will be taught to promote effective team dynamics and ethical project management practices.
Healthcare Capstone/Strategy in conjunction with four other Healthcare specific courses will create a comprehensive knowledge base across the Business Healthcare Curriculum. This course examines the strategic, technological competitive, organizational and political challenges impacting the healthcare industry. The class will be structured around the perspective of the CEO executing the optimal strategic plan for the healthcare organization. Topics include strategies for addressing problems of cost, quality, risk assessment, access and the perspective of consumers, payers, providers and producers/suppliers. Evaluation will be made of today's emerging legislation and its practical implications for the healthcare field. Project placement will afford students the opportunity to link ideas and concepts with real world application. Capstone Course is the final course after all major requirements have been met and a student is within six credits of graduation.
The Capstone course is the final course and assessment for the MBA program. The student must be able to apply and demonstrate what they have learned in the program. Students will interact as a team to work on a consulting problem. The team will develop a business idea, product, process or service that is solution-driven. This graduate course may incorporate seminar, team and online components. Due to the nature of this class, students will be expected to interact with the professor prior to the official start of the semester as the teams are formed. This capstone course is the final course after all major requirements have been met and a student is within 6 credits of graduation. BUS 5950 should not be scheduled in conjunction with any other graduate course.
The Capstone course is the final course and assessment for the Post Master's Advanced Certificate program. The student must be able to apply and demonstrate what they have learned in the program. Students will interact as a team to work on a consulting problem. The team will develop a business idea, product, process or service that is solution-driven. This graduate course may incorporate seminar, team and online components. Due to the nature of this class, students will be expected to interact with the professor prior to the official start of the semester as the teams are formed. This capstone course is the final course after all major requirements have been met and a student is within 6 credits of graduation. BUS 5951 should not be scheduled in conjunction with any other graduate course.
