27 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 230PRINCIPLES OF MARKETING3
(formerly BUS 230 and BUS 330) This course is designed to introduce the student to the essential of marketing - key concepts, methods of analysis, strategies and tactics - critical to managing profitable customer relationships in the current dynamic and connected environment. Topics include marketing strategy, elements of the marketing mix, marketing research, consumer behavior analysis and customer relationship management.
This course is designed to introduce the student to the fundamentals of marketing, covering key concepts, theory and best practices needed to maintain profitable customer relationships in today's connected environment. Topics include marketing strategy, elements of the marketing mix, marketing segmentation and research, consumer behavior analysis, digital marketing and customer relationship management.
(formerly BUS 335) This course will provide students with an understanding of consumer behavior that is essential to strengthening marketing knowledge and developing marketing strategy. The course employs a cross-disciplinary approach (marketing, economics, psychological and sociological theories) to understand consumer attitudes and behavior and to analyze customer reaction to products and services. This course will help students improve comprehension of the marketing environment, the marketer and the consumer through various aspects of the marketing program. Prerequisite: MKT 230. (Offered Fall, Spring)
This course will provide students with an understanding of consumer behavior that is essential to strengthening marketing knowledge and developing marketing strategy. The course employs a cross-disciplinary approach (marketing, economics, psychological and sociological theories) to understand consumer attitudes and behavior and to analyze customer reaction to products and services. This course will help students improve comprehension of the marketing environment, the marketer and the consumer through various aspects of the marketing program.
This course examines retail management from a perspective that includes different types of retail institutions, strategic planning, omni-channel retailing, trade-area and site-selection analysis, merchandise planning and inventory management, service retailing, supply chain management, customer service, store image, promotion, pricing, and retail audit. Course incorporates developments within various environments within which retailers must operate today -- social, competitive, economic, technological, legal, and governmental -- and their impact on retailing in the future.
(formerly BUS 332) This course is designed to teach students how to apply the basics of marketing to the sports world. Students will learn about the sports marketing industry as a whole, its trends, and marketing to fans and corporate partners. The importance of sports marketing to professional sports teams and athletes, the different sources of sports marketing and career options in sports marketing will also be addressed.
MKT 3320Fundamentals of Entertainment and Sports Marketing3
This course is designed to teach students how to apply the basics of marketing to the entertainment and sports world. Students will learn about the entertainment and sports marketing industry as a whole, its trends, and marketing to fans and corporate partners. The importance of entertainment and sports marketing for the entertainment industry and to professional sports teams and athletes, the different sources of sports marketing and career options in sports marketing will also be addressed.
(formerly BUS 337) Marketing strategy is a vital component of a firm’s overall business strategy and planning activities. The focus of this course is to understand and apply concepts, theory and methods used by companies to develop an unique set of competencies that create differentiating and sustainable competitive advantages. Students are encouraged to use critical thinking, develop new analytical skills and use a variety of planning tools to understand the importance of developing strategic and actionable marketing objectives for the firm or organization.
Marketing strategy is a vital component of a firm's overall business strategy and planning activities. The focus of this course is to understand and apply concepts, theory and methods used by companies to create and maintain differentiating and sustainable competitive advantages. Students are encouraged to use critical thinking, analytical skills and use a variety of planning tools to develop strategic and actionable marketing plans for the firm or organization.
This course introduces the primary methods and tools used to conduct effective, valid and reliable research to obtain the information needed to develop and meet the needs and goals of the organization. Emphasis will be on how to specify information needs and design a research study to meet those needs; collect, analyze and use marketing research data to make effective marketing decisions; and communicate the research findings and their implications to top management.
(formerly BUS 339) Marketing is rapidly changing due to exploding volumes of marketing data and increased desktop computer power. The marketing and marketing research professions are evolving rapidly in this technology intense environment. New approaches 361
Marketing is rapidly changing due to today's dynamic and connected environments. New approaches to marketing are heavily dependent upon analytical tools and the effective use of those tools depends on the knowledge and skills of the users. The availability of spreadsheet software such as Excel has made it easier to analyze and visualize data that represents the marketplace and marketing phenomena. This course is designed to help marketing students understand the role of analytical techniques and computer models, and how they enhance marketing decision-making. Using a case-based approach, students apply these analytical techniques to marketing activities such as market segmentation, branding and positioning, choice modeling, new product design, forecasting and marketing communications.
This course is designed to provide students with a fundamental understanding of the globalization of marketing activities. It will explore a variety of marketing issues that include branding, marketing research, market segmentation and positioning, pricing, distribution and communications from global and multinational perspectives. Students will learn how to assess and respond to global marketing opportunities in a variety of different contexts.
(formerly BUS 341) This course provides students with the essentials of branding, from the building of a new brand and the growth of brand equity, to brand extensions, global branding and the management of a firm’s brand portfolio.
This course provides students with the essentials of branding, including the developing of new brands, brand equity and brand equity measurements, brand extensions and brand architecture, global branding and the overall management of a firm's brand portfolio.
(formerly BUS 342) This course will equip students with the basic knowledge and skills needed to develop integrated digital media marketing programs. With consumers and businesses shifting attention from traditional to digital and mobile media, students will focus on the need to develop digital media marketing plans and campaigns that are cohesive, effective and reinforce the brand/ company image across a variety of platforms.
This course will equip students with the basic knowledge and skills needed to develop integrated digital media marketing programs. With consumers and businesses shifting attention from traditional to digital and mobile media, students will focus on the need to develop digital media marketing plans and campaigns that are cohesive, effective and reinforce the brand/company image across a variety of platforms.
MKT 3440Advertising and Integrated Marketing Communications3
This course explores the development of advertising and promotions through the lens of integrated marketing communications (IMC). Students are introduced to the fundamentals of IMC, and learn to examine and apply an integrated approach to ensure consistency of creative strategy and execution. This approach focuses on the importance of incorporating all the elements of the marketing mix online and offline so that students learn how each of these areas can be combined into seamless communications programs that promote and build brands and businesses.
