University of North Carolina at Charlotte · Courses

MKTG

16 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKTG 3000Topics in Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3110Principles of Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3210Consumer Behavior3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3219AI in Marketing3

Total = 15 Credit Hours

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3220Digital Marketing and Web Analytics3

Unrestricted Elective Courses, Double Major and/or Minor to Complete Requirements for Graduation Students must earn a minimum of 120 credit hours to graduate. This requirement can be fulfilled through a combination of elective courses, a minor, or a double major. The 120-credit minimum must be satisfied regardless of the specific academic path chosen (e.g., a minor combined with electives). Degree Total = 120 Credit Hours

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3222Marketing Research3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3224Product and Brand Management3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3225Integrated Marketing Communications3

Prerequisite(s): Marketing major and MKTG 3110 with grade of C or Course Descriptions | 761

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3226Business-to-Business Marketing and Retailing3

Prerequisite(s): Marketing, Finance, or International Business major, or International Management minor; and MKTG 3110 with grade of C or above. An overview of skills and knowledge involved in individual selling and management of sales programs, including sales management theories and their applications. Emphasis on both buyer and seller negotiation techniques.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3228Marketing Analytics3

Additional Marketing Concentration Electives Depending on the number of courses taken in the previous option, select enough courses to reach a total of 15 credit hours (five elective courses).

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3230Social Media/Mobile Marketing and Analytics3

Prerequisite(s): Marketing major and MKTG 3110 with grade of C or above. Emphasis on using social and mobile mediums for marketing purposes. Particular focus on key performance indicators, developing and implementing social media plans, marketing applications of mobile phenomena, and analytics for optimizing performance in each medium.

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3231Global Marketing Management3

Other Approved Elective Courses

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3250Marketing Strategy Consultancy3

Concentration Elective Courses (15 credit hours) Select at least three of the following:

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3400Marketing Internship3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3500Marketing Cooperative Education Experience

Prerequisite(s): Marketing major. Enrollment in this course is required for the department's cooperative education students during each semester they are working in a position. Participating students pay a course registration fee for transcript notation. Assignments must be arranged and approved in advance. The Cooperative Education Program is only open to undergraduate students; graduate level students are encouraged to contact their academic departments to inquire about academic or industrial internship options for credit. For more information, contact the University Career Center. Course may be repeated. Graded on a Satisfactory/Unsatisfactory basis.

Subject: MKTG
Type: course
Repeatable: may be repeated.
Edition: 2026-2027
Source: catalog.charlotte.edu

MKTG 3800Directed Study (1 to 3)

Subject: MKTG
Type: course
Edition: 2026-2027
Source: catalog.charlotte.edu

Source: University of North Carolina at Charlotte's catalog, linked per course · table learning_unit · CourseShelf publish 61