Fayetteville Technical Community College · Courses
MKT
6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 120Principles of Marketing 3 0 0 3 and environmental determinants of consumer behavior with emphasis
Component: None This course introduces principles and problems of marketing goods and MKT 223 Customer Experience 3 0 0 3 services. Topics include promotion, placement, and pricing strategies Prerequisites: None for products. Upon completion, students should be able to apply Corequisites: None marketing principles in organizational decision making. Component: None This course stresses the importance of customer relations in the business
None on the decision-making process. Upon completion, students should be
Corequisite
None able to analyze concepts related to the study of the individual consumer.
MKT 121Retailing 3 0 0 3 world. Emphasis is placed on learning how to respond to complex
Component: None handle customer relations. This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, MKT 225 Marketing Research 3 0 0 3 effective operations, and managerial problems resulting from current Prerequisites: Take MKT 120 and DMA 025, DMA 030, MAT 003 Refer to the FTCC website for the most current information. Go to www.faytechcc.edu/current-students/ and scroll down to Academic.
----- ----- ----- ----- Totals 6 0 0 6 Upon completion, students should be prepared with a working knowl- edge and skill set to market effectively over the Internet. Students may TOTAL REQUIRED CREDITS.... 12 transfer these course credits into the Associate degree Business Admin- istration programs. Work-Based Learning Option: NA Length: 2 Semesters BUSINESS ADMINISTRATION/SALES AND CUSTOMER Prerequisite: High School Diploma, Placement Test Equivalent EXPERIENCE CERTIFICATE (C25120C29) Award: Certificate Effective: Fall 2025 Revised: 03/12/25 FALL SEMESTER 1 Prefix No. Title Class Lab Clinical Credit The Sales and Customer Experience certificate is designed to provide CIS110 Introduction to Computers 2 2 0 3 the fundamental skills needed for effective selling, presentations, and or quality customer experience. CIS111 Basic PC Literacy 1 2 0 2 MKT120 Principles of Marketing 3 0 0 3 This certificate program covers the basics of computer technology, con- MKT232 Social Media Marketing 2 2 0 3 sumer behavior, selling, social media marketing, visual merchandising, ----- ----- ----- ----- and customer experience. Totals 6 4 0 8 Upon completion, students should be able to give an effective sales SPRING SEMESTER 1 presentation and provide quality customer experience. Students may Prefix No. Title Class Lab Clinical Credit transfer these course credits into the Associate degree Business Admin- MKT220 Advertising & Sales Promo 3 0 0 3 istration programs. MKT234 Digital Marketing 2 2 0 3 ----- ----- ----- ----- Length: 2 Semesters Totals 5 2 0 6 Award: Certificate TOTAL REQUIRED CREDITS.... 14 FALL SEMESTER 1 Work-Based Learning Option: NA Prefix No. Title Class Lab Clinical Credit CIS110 Introduction to Computers 2 2 0 3 or CARPENTRY D35180 CIS111 Basic PC Literacy 1 2 0 2 These curriculums are designed to prepare individuals to apply tech- MKT221 Consumer Behavior 3 0 0 3 nical knowledge and skills to the fields of architecture, construction, MKT232 Social Media Marketing 2 2 0 3 construction management, and other associated professions. or MKT234 Digital Marketing 2 2 0 3 Course work includes instruction in sustainable building and design, print ----- ----- ----- ----- reading, building codes, estimating, construction materials and methods, Totals 6 4 0 8 and other topics related to design and construction occupations. Refer to the FTCC website for the most current information. Go to www.faytechcc.edu/current-students/ and scroll down to Academic.
MKT 227Marketing Applications 3 0 0 3 Course work focuses on key fundamentals of entrepreneurship, support
----- ----- ----- ----- ed by introduction to business, personal finance, and customer service. Totals 8 3 0 9 Upon completion of this Entrepreneurship Fundamentals Certificate, the goal is to instill an entrepreneurial vision and desire mindset, which Refer to the FTCC website for the most current information. Go to www.faytechcc.edu/current-students/ and scroll down to Academic.
