24 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Subject matter will include the areas of consumer complaints, customer service policies, employee attitudes, and customer relationships in retail and industrial settings. Focus will be on the strategies and techniques available to enhance customer satisfaction. (W)
A survey of the field of advertising with emphasis on media, consumer behavior, market research, and the coordination of a total advertising campaign. (On
Subject matter will include the areas of consumer complaints, customer service policies, employee attitudes, and customer relationships in retail and industrial settings. Focus will be on the strategies and techniques available to enhance customer satisfaction.
An introduction to sales promotion activities for all marketing levels with concen- tration on the specialized techniques and procedures employed in developing promotional calendars, budgets, special event packages, and promotional mate- rials. (W)
Covers the techniques, skills, and equipment required to prepare, purchase, and present effective promotional materials. 153
A study of the sales process including mastering and applying the fundamentals of selling, product knowledge, consumer attitudes and motivation and customer maintenance. (Sp)
A general survey of the field of marketing with emphasis on marketing insti- tutions, promotion, pricing, marketing channels, and market research. (W)
A study of the equations and theories involved in retail mathematics. Emphasis on planning, pricing, inventory control, and profit relationships. (Sp)
The focus is on the operational problems of retailing centered around organi- zation, location, buying, selling, promotion, service, and merchandise han- dling. (F)
Utilizes a case study method to study the merchandising techniques used to forecast trends, plan assortments, select resources, negotiate buying arrange- ments and follow-through on the sales. (Sp)
Explores all aspects of display as a visual merchandising medium. Subject areas include equipment, materials, resource selection, budgeting, image projection, and basic principles of art and design. (F)
Covers the principles of salesmanship and their application to creative and effec- tive techniques for selling fashion products, by means of role playing various selling situations. (Su)
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
This course is designed to emphasize the necessity of selling skills in a modem business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.
This course includes an analysis of the organization for buying—what, when, and how to buy—and the principles of effective inventory and stock control. Topics include organization for buying, analysis of buyers’ responsibilities, pricing, inventory control, planning, cost effectiveness, and vendor relationships. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.
This course is designed to describe consumer behavior as applied to the exchange processes involved in acquiring, consuming, and MAT 021 Algebra/Trigonometry I Support 3/2 disposing of goods and services. Topics include an analysis of basic and This course provides an opportunity to customize foundational math environmental determinants of consumer behavior with emphasis on the content specific to Algebra and Trigonometry I. Topics include developing decision-making process. Upon completion, students should be able to the academic habits, learning strategies, social skills, and growth mindset analyze concepts related to the study of the individual consumer. necessary to be successful in mathematics. Upon completion, students strategies with emphasis placed on the most essential prerequisite
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.
105 Major 3 0 0 3 Major 3 0 0 3 Major 0 0 20 2 Major 2-3 Major 3 0 0 3 Major 3 0 0 3 14-15 Major 3 0 0 3 Major 3 Major 3 Major _6 15 68-69 urses (those courses numbered below 100) dependent on placement wo years to complete the associate degree requirements. t of courses:
This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing
Source: Stanly Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
