University of North Carolina at Pembroke · Courses
MCM
17 courses with the subject MCM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MCM 2010Minorities, Women and the Media (3 credits)3
The course explores the relationship among persons of color, women, and other minority groups and the mass media in the United States. The course focuses on the mass media’s representation of these groups, including whether and/or how their representation has changed over time, what forces have affected their representation, and the current state of their representation.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 2100Introduction to Mass Communication (3 credits)3
Examination of channels used to communicate with mass audiences in the United States, with emphasis on developments in books, newspapers, magazines, film, radio, television, and the World Wide Web. Includes news, advertising, public relations, New Media, and global communications concepts and the social, cultural, political, and economic impacts of media on society. Controls on media will be described, and media theories will be explored. MASS COMM MAJORS OR MINORS MUST EARN A ‘C’ OR HIGHER IN THIS COURSE TO GRADUATE.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
An introduction to mass media writing formats, styles, and conventions for print journalism, broadcasting, and public relations. The basic formats, techniques, and professional principles needed to develop skills in writing news stories, press releases, broadcast, advertising, and Web copy. MASS COMM MAJORS OR MINORS MUST EARN A ‘C’ OR HIGHER IN THIS COURSE TO GRADUATE. PREREQ: ENG 1060
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
A holistic examination of feature films and their impact on culture and society. While emphasis is given to the American film experience, global perspectives will also be examined. Course foundations begin with the evolution of film and the historical development of the discursive techniques used to convey meaning to audiences. Topics regarding the aesthetics of films (mise en scene, kinetics, narrative, etc.) and examination of film as a commercial industry will follow.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This course introduces students to fundamental skills and concepts in multimedia content creation for promotions, storytelling, news, and other forms of strategic communication in new and mobile media. Students will learn and apply current technology, relevant channels of distribution, and fundamental principles of design and media rhetoric. Ethics for multimedia will also be discussed. PREREQ: MCM 2100, MCM 2400
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 3100New Media of Mass Communication (3 credits)3
An introduction to the emerging media of mass communication that employ online and social media technologies, including best practices and theoretical perspectives as they are used in the operations of converged media industries, including news and entertainment environments. The course introduces systems such as blogging and micro-blogging, social networking, image and video sharing, collaborative wikis, digital storytelling, virtual reality worlds, and others along with the concepts of citizen journalism, rich media, and other contemporary topics. The course also investigates ethics and diversity issues surrounding the technologies and their social, cultural, and political impact.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
An examination of how communication media operate as industries, makers of meaning, and shapers of our public world. Although the course focuses on the United States, attention is given to globalization of media institutions, texts, and audiences.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This introductory course explores the increasing interaction between makers of domestic and foreign policy and global news media, especially newspapers, television, magazines, radio and the internet. Their symbiotic relationships are analyzed through case studies.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
An overview of the licensing and Federal Aviation Administration Flight (FAA) Instructions for flying Small Unmanned Aircraft Systems (sUAS). The student will be prepared to take the FAA licensing exam at a designated testing site. The role of small unmanned aerial systems, commonly referred to as drones, is rapidly expanding in academia, government, industry, and entertainment. While there is currently limited legislation regarding the use of these devices for personal hobby purposes, there are federal certification requirements for commercial and government purposes. The purpose of Applications with Drones is twofold: 1) to introduce students to those concepts that are tested by federal and state tests in North Carolina for commercial certification, and 2) look at how sUAS’s are used to capture data, ostensibly for data analysis, and for other purposes. Permission of Instructor.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
Legal and ethical considerations as they apply to the daily work of media practitioners. Emphasis on codes of ethics, professional codes, and state, federal, and local law. PREREQ: Minimum grade of ‘C’ in both MCM 2100 and MCM 2400; Junior or Senior status.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 4130Internship in Mass Communication (3 credits)3
Practical application of the principles of broadcasting, journalism, and public relations in the workplace. Interns will work in broadcasting stations, newspapers, public relations offices, and related sites under the supervision of experienced professionals. Interns will write papers evaluating their experiences as they relate to MCM courses. PREREQ: Consent of instructor. May not be taken by non-MCM majors.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 4140Internship in Mass Communication (3 credits)3
A second internship which MCM majors may take as an elective. It is not part of the Core Course requirement. Same requirements and prerequisites as MCM 4130 .
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 4360Communication Theory and Research (3 credits)3
A review of social scientific theories of human communication and an exploration of research methods used in our academic discipline and our professions. Attention is paid to the differences between quantitative and qualitative methods, the differences between basic and applied research, and research ethics. PREREQ: Minimum grade of ‘C’ in both MCM 2100 and MCM 2400. Junior or senior status.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
A self-directed research project that is conceived, designed, and executed by the student and mentored by a faculty member, resulting in a substantive, completed, original work that is publication- or presentation-ready. PREREQ: 3.0 GPA, senior standing, MCM 4360, and permission of department chair.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MCM 4990Independent Study in Mass Communication (3 credits)3
Individual study directed by consenting instructor. Advanced study topic, research project, or creative project chosen to meet individual student needs. May be repeated for a maximum of six credit hours. PREREQ: 2.0 GPA and permission of instructor and department head.
Subject
MCM
Credits (min)
3
Credits (max)
3
Type
course
Repeatable
May be repeated for a maximum of six credit hours.
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
