University of North Carolina at Pembroke · Courses
MKT
17 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 3120Principles of Marketing (3 credits)3
An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This course investigates the complexity of making marketing decisions in a dynamic global environment. It will examine how the differences in these environments (cultures, economies, political systems, etc.) influence consumer behavior and marketing decisions. PREREQ: MKT 3120 and BUS 3020 (International Business)
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
Examination of the consumer decision-making process, including searching for, purchasing, using, evaluating, and disposing of products and services. Emphasis on how marketing mix, social-cultural factors, inner characteristics, and lifestyle affect consumer behavior. Discussion of current examples and public policy issues. PREREQ: A “C” or better in MKT 3120 .
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
Study of retail structure and organization. Analysis of major store functions including buying, selling, pricing, advertising, and inventory control. PREREQ: “C” or better in MKT 3120 .
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MKT 4200Personal Selling and Sales Management (3 credits)3
An overview of skills and knowledge involved in personal selling management of sales programs. Emphasis on learning the different techniques for developing personal selling presentations, prospecting for customers, managing customer accounts, and sales management theories and their applications. PREREQ: A “C” or better in MKT 3120 .
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
A study of advertising planning and strategy. Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research. PREREQ: A “C” or better in MKT 3120 .
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This course focuses on social media channels for communication and value co-creation amongst organizations and consumers as well as methodologies for analyzing online behavior of consumers for facilitating data-based decision making by marketing managers. PREREQ: Grade of “C” or better in MKT 3120.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
A study of the application of research methods, both quantitative and qualitative, in the collection of marketing information and the development of marketing strategy. Applied marketing research studies are examined from the perspectives of planning, designing, executing, and interpreting. PREREQ: “C” or better in MKT 3120 and either DSC 3140 or “C” or better in DSC 3180
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better in MKT 3120 .
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
A work experience in an operating business where the student, under academic and employer supervision, participates in actual managerial functions (40 work hours per semester credit hour). Students must keep an extensive diary of work experiences and submit frequent reports to academic supervisor. All internships, practica, and other external learning experiences are supervised by UNC Pembroke faculty, who also assign grades in the courses. Pass/Fail. PREREQ: Written proposal and consent of Department Chair.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MKT 4990Directed Studies in Marketing (1-3 credits)1-3
Independent study in an area of marketing of particular interest to a student under the direction of one or more faculty members. Students must submit detailed proposals for a directed study, detailing the proposed plan of study, research involved, dates for deliverables, final product to be produced, and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine acceptance of the proposal. PREREQ: A “C” or better in MKT 3120 and permission of the Department.
Subject
MKT
Credits (min)
1
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MKT 5400Marketing Planning and Strategy (3 credits)3
This course details the role of marketing in the firm and its impact on the strategic planning process. An emphasis is placed on identifying and solving marketing problems, marketing strategy, and current issues facing marketing managers.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
The primary goal of this course is to acquaint students with the unique aspects of marketing service firms and nonprofit organizations. The course will cover such topics as service quality, service operations, pricing, distribution, managing supply and demand, customer retention, and developing an integrated marketing communications program.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This graduate level Digital Marketing course provides students with a comprehensive understanding of digital marketing strategies and tools essential for today’s competitive business environment. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Students will explore and apply the latest digital marketing concepts, including web design, search engine optimization (SEO), analytics, online advertising, email marketing, and reputation management. Through a blend of theory and practical applications, including simulations and industry certifications, students will learn to design, execute, and analyze effective digital marketing campaigns. This course is designed to equip future business leaders with the digital expertise needed to drive brand success and optimize online marketing performance in dynamic global markets.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
MKT 5600Strategic Social Media Marketing (3 credits)3
This graduate course will focus on the process of using social networking platforms to set corporate strategy and increase brand awareness and customer leads via content creation. Students will learn how to perform social audits, create buyer personas, understand audiences, set measurable social media objectives, and strategically schedule persuasive content.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
This course explores the fundamental concepts and practical methods of social media analytics. Students will learn how to analyze user-generated content, gather social media data, and derive insights from engagement metrics to inform business decisions. The course will also introduce popular analytics tools used in the industry. PREREQ: MKT 5400 with grade of C or better
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
Independent study in an area of business administration of particular interest to a student under the direction of one or more faculty members. Students must submit detailed proposals for a directed study, detailing the proposed plan of study, research involved, dates for deliverables, final product to be produced and faculty who will be supervising. Proposals will be reviewed by a faculty committee to determine acceptance of the proposal.
Subject
MKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
2026-2027
Catalog
The University of North Carolina at Pembroke 2026-2027 Catalog
