MKT 1010Sales and
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
Casper College · Courses
MKT
9 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 1100Retailing3
(3L) The fundamentals of retail store organization and management such as the types of retail stores, site selection, stor layout, pricing, display, promotion, and personnel policies.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- CR
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 1300Advertising3
(3L) National, regional, and local media, layouts, and promotional policies.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- CR
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 1485Marketing Seminar3
The seminar-style course will bring first-year marketing students and students interested in marketing and introduce them to careers and opportunities within the marketing industry. Various case studies will be examined to understand the current state of the marketing industry and its history. Along with Casper College faculty, guest speakers will present various fields and topics to students as they embark on their marketing studies and select concentrations and certificates. Additionally, students will be introduced to the outcomes of the marketing program and the course capstones and projects embedded into their foundational marketing courses. This will allow the students to start building their portfolio of work at the beginning of their studies. Finally, students will be introduced to basic marketing concepts through self-branding and present a personal marketing plan at the end of the course.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- CR
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 2000E-Marketing3
(3L) This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the firs marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transitions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e- commerce, the role of independent third-parties, security standards and payment systems and software.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- CR
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 2005Digital Marketing II3
This course builds on MKT 2000, Introduction to Digital Marketing, by applying and analyzing the concepts in MKT 2000 as they pertain to website optimization, SEO, paid search, display ads, social media, email marketing, and other digital strategies and concepts. Students will apply their foundational knowledge and certifications by applying and evaluating a digital marketing plan and building their digital application and evaluation capacity.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- CR
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 2100Principles of
Marketing (3CR) (3L) [E] Management's approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing's key role in profitable business operations are emphasized.
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
MKT 2200Consumer
Behavior (3CR) (3L) This course is an analysis of e the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. permission of the instructor. 243
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
- Prerequisite
- MKT 2100, or
MKT 2480Cooperative
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.caspercollege.edu
Source: Casper College's catalog, linked per course · table learning_unit · CourseShelf publish 59