MKT 1101First-Year Seminar
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.uwyo.edu
University of Wyoming · Courses
MKT
25 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 2100Introduction to Marketing3
An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- COM1.
MKT 3210Introduction to Marketing3
Elective ................................................3 Total 15 JUNIOR YEAR: Spring Hrs.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2017-2018
- Source
- www.uwyo.edu
MKT 4230Integrated Marketing
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 4240Consumer Behavior3
A study of the dimensions of the consumer market and decision- making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 , junior class standing.
MKT 4250Digital Marketing3
This is an investigation of the digital marketing discipline with an emphasis on e-commerce models, online advertising, digital consumer behavior, privacy considerations, website structure, search engine optimization and social media marketing. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100
MKT 4430Marketing Management3
Analysis of policy-making and operating decisions of the marketing manager and the tools available to aid in solving marketing problems. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 , MGT 2100 , STAT 2050 or equivalent.
MKT 4440Services Marketing3
This course is designed for students who may be interested in working in service industries and will address the distinct needs and problems of service firms in the area of marketing. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- HOSP 2000 or MKT 2100 .
MKT 4450Advanced Marketing Management3
This course is designed to integrate prior marketing classes. Primary focus is on utilizing marketing concepts and tools in a strategic marketing decision-making context. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 , MKT 4520 , junior class standing.
MKT 4520Marketing Research and Analysis3
Investigation of the systematic procedures and tools of research available to the marketing researcher, including a survey of contemporary practices. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 , junior class standing.
MKT 4540International Marketing3
Approaches the topic of international marketing from a managerial perspective. Exposure to world environmental characteristics and interdependencies, as well as objectives, strategies and tactics of marketing goods and services to various countries and cultures. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 and junior class standing. Cross Listed: INST 4540 .
MKT 4560Advanced Digital Marketing9
Professional Selling Focus -
- Subject
- MKT
- Credits (min)
- 9
- Credits (max)
- 9
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 4590Sustainable Business Practices3
A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 and junior class standing Cross Listed: INST 4590 / INST 5590 Dual Listed: MKT 5590
MKT 4900Independent Study in Marketing14
This course provides students the opportunity to study, on an individual basis, any aspect of Marketing not included in other structured marketing courses. Max Credit: 6
- Subject
- MKT
- Credits (min)
- 14
- Credits (max)
- 14
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- Junior class standing, consent of instructor
MKT 4910Topics in Marketing3
This course is an in-depth investigation into a specialty area of the instructor. Max Credit: 6
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- Junior class standing, consent of instructor
MKT 5240Research Design3
This course is an experience-based seminar enabling the core research-focused insights and skills needed to become successful scholars. Students work through research challenges such as identifying important research questions, research design options, data sources, designing measurement models, designing conceptual models, creating "the story," and understanding the role of theory. Max Credit: 3 Prerequisite:
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 5250Behavioral Theory I3
Expose doctoral students to prospective outcomes on consumer behavior that draw from a variety of disciplines, including marketing, psychology, decision theory, sociology, and cultural anthropology. Students also learn about the different method(GR) level.s researchers employ to study consumers. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- (GR) level.
MKT 5280Behavioral Theory II3
This seminar provides a sampling of consumer research rooted in psychological theories and frameworks. The historical development of consumer behavior in marketing cognitive and related contributions to marketing though development will be explored. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- (GR) level.
MKT 5350Marketing Models
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.uwyo.edu
MKT 5450Applied Theory Construction3
The purpose of this seminar is to help you learn how to create and evaluate theories. This course will also situate theory building within the applied disciplines of marketing and management. The development and use of interrelated ideas (concepts and hypotheses) for explaining, predicting and controlling events. Max Credit: 3 Prerequisite:
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 5520Strategy Theory And Research3
This course offers a survey of major and foundational topics in the field of strategic management. The course enables students to: describe theoretical underpinnings, core concepts, and foci of research within strategic management; design and critique strategic management research methods; and develop skills needed as a strategic management scholar. Max Credit: 3 Prerequisite:
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 5590Sustainable Business Practices3
A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Max Credit: 3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- MKT 2100 and (GR) level. Cross Listed: INST 4590 / INST 5590 Dual Listed: MKT 4590
MKT 5890Advanced Problems in Marketing1-8
An arrangement whereby a student is permitted to develop some advanced phase of marketing not offered in formally structured courses, or to investigate a marketing problem. A written report is required. Max Credit: 18
- Subject
- MKT
- Credits (min)
- 1
- Credits (max)
- 8
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program. 1201
MKT 5940Continuing Registration: Off1-2
Campus Max Credit: (Max. 12)
- Subject
- MKT
- Credits (min)
- 1
- Credits (max)
- 2
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
MKT 5980Dissertation Research1-12
Designed for students who are involved in research for their dissertation project. Also used for students whose coursework is complete and are writing their dissertation. Max Credit: (Max. 42)
- Subject
- MKT
- Credits (min)
- 1
- Credits (max)
- 12
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.uwyo.edu
- Prerequisite
- enrolled in a graduate degree program. Master of Business Administration MBAM 5101 - MBA Foundations The purpose of this course is to prepare students for the academic rigors of the MBA program. Credits: 1 Max Credit: 1 Prerequisite: Admission to full-time MBA program and (GR) level standing.
Source: University of Wyoming's catalog, linked per course · table learning_unit · CourseShelf publish 59