MKTG

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Students are advised to contact the Office of Prior Learning Assessment for more information regarding CLEP and other prior learning assessment credit options. For advanced placement credit in any other business or public administration course, students are advised to contact the chair of the department offering the course. Additional information about credit awarded for qualifying scores on AP and IB subject examinations can be found on the ODU website: https://www.odu.edu/academics/academic- records/score-analysis/ap-ib (https://www.odu.edu/academics/academic- records/score-analysis/ap-ib/). Practical Work Experience for Business Administration Majors Students may complement their major studies with a practical work experience, which may take the form of an internship, cooperative education experience or a class containing a real-world, hands-on project. Students must apply for internship or co-op participation through the Strome College of Business Career & Leadership Development Satellite Office. All work experiences must be approved by the faculty sponsor in the appropriate department prior to registering for credit. Students may not earn credit for 3 previous or current work experiences. (However, academic credit for work 3 experience may be approved in accordance with the policies for granting 6 prior learning credit as defined in the section on Prior Learning Assessment Credit Options at the Undergraduate Level in this catalog.) For details see 0-126 the Center for Career & Leadership Development section of this catalog. Use of Internship and Similar Hours Toward Business

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

This course examines professional selling as the link between the firm and the customer. The sales force has a key role in relationship management. As such, this class will emphasize selling skills that help to maintain positive long-term customer relationships. Topics will include prospecting for new clients, adaptive communication skills, addressing customer concerns, closing sales, following up with customers, understanding different types of sales positions and skills, and ethics in professional selling.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in ENGL 110C or ENGL 126C

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Management (3 Credit Hours) This course provides a comprehensive exploration of how artificial intelligence is transforming digital marketing. It equips students with the knowledge and skills to leverage AI tools and technologies across various aspects of marketing strategy and management. Students will build a strong foundation of AI concepts and technologies relevant to marketing and will learn to leverage AI to better understand and engage customers, plan and execute marketing plans, and increase operational efficiency. The course also highlights unique ethical considerations related to AI in marketing and examines emerging trends in AI-powered marketing, preparing students for a successful future in the field.

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

Permission of Instructor

May be repeated for credit. Available for pass/fail grading only. Student participation for credit based on the academic relevance of the work experience, criteria and evaluative procedures as formally determined by the department prior to the semester in which the work experience is to take place. instructor in accordance with the policy for granting credit for Cooperative

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent) and approval by the

Student completes a relevant marketing experience in the marketplace after submitting a job description, learning objectives, and task accomplishments. instructor

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent) and approval of

Practicum experience in marketing. instructor

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent) and approval of

3 MKTG 455 Social Media Marketing 3 MKTG 450 Marketing on the Internet 3 200-400 Level Free Elective 3 3 300-400 Level Free Elective 3 3 Free Electives 6 Total Credit Hours 120-126 3 * Not required for students pursuing the IT major or 3 for any student with an associate's degree in business 3 administration or with a prior bachelor's degree in business 3 administration. 3 Additional Requirements and Information

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

An examination of those advertising and promotional strategies directed toward the consumers of goods and services with emphasis on planning and executing an effective campaign to achieve meaningful goals. major in the University or permission of the Dean's Office

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

Material focuses on quantitative and qualitative goal setting; management, control and evaluation of the sales program; selecting, training, motivating, and evaluating the sales force. major in the University or permission of the Dean's Office in the Strome

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent) and a declared

This course is an introductory course on techniques and concepts on how to influence in a variety of business settings. Influence and persuasion is used daily in businesses throughout the world. Effective influence and persuasion can be the determining factor in successful business engagements. This course will develop students' influence and persuasion skills through oral and written communications. It will cover the underlying psychological mechanism of persuasion, the entire influence and persuasion process, influencing and persuading individuals as well as organizations in a business setting, and the ethical issues in influence and persuasion. major in the University or permission of the Dean's Office of the Strome College of Business or permission of the instructor

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

For non-business as well as business majors. Development and application of a philosophy of business expressed in governmental, corporate, social or educational institutions in furthering their public image. major in the University or permission of the Dean's Office

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

Emphasis is given to the development of a strong theoretical base in the systematic selection, collection, and interpretation of marketing information leading to sound policies and strategies. Students are required to carry out a group project involving a marketing problem (or opportunity) for a company or involving a real market situation. The project will satisfy the practicum experience requirement of the College (CAP). (qualifies as a CAP experience) MKTG 311 and a declared major in the University or permission of the

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

BNAL 306 and MKTG 402, a grade of C or better in

Select one of the following: 3

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

This course will introduce students to a broad range of topics within the field of retailing: retailing strategy, targeting of customers, gathering of information, identifying and understanding customers, choosing a store location, managing a retail business, merchandise management and planning, and communication with the customer. The approach will combine both theory and practical application. major in the University or permission of the Dean's Office

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

300/400-level marketing course 3 Total Credit Hours 15 * A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses. For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a 3 grade of C- or better is required in all marketing courses counted toward the minor. A minimum of six hours in upper-level courses in the minor must be 15 taken through courses offered by Old Dominion University. -126 Military Science and Leadership

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

This course examines the applications of the conceptual framework of marketing within the service business context. The course will focus on the characteristics of the service environment as well as important considerations in the service marketing mix. major in the University or permission of the Dean's Office

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

This course examines the use of the Internet as a unique channel for marketing to consumers and businesses. It focuses on Internet marketing strategies, online strategic implementation, and the integration between companies' online and offline marketing efforts. major in the University or permission of the Dean's Office Old Dominion University Undergraduate Catalog 2025-2026 928

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

C or better in MKTG 311 (or equivalent), and a declared

Select one of the following: 3

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

This course will introduce students to web analytic tools and methods and demonstrate how businesses can use web analytics to derive customer insight and improve marketing strategy. It will cover topics such as web traffic analysis, social media data mining, search and keyword analysis, social network analysis, and proactive analytics using testing and experimentation. the University, or permission of the instructor

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

A grade of C or better in MKTG 311, and a declared major in

300/400-level marketing course 3 15 Total Credit Hours 15 3 * A grade of C or better is required in MKTG 311 as a prerequisite to upper-level MKTG courses. 3 For completion of a minor, a student must have a minimum overall cumulative grade point average of 2.00 in all courses specified as a requirement for the minor exclusive of prerequisite courses. In addition, a 3 grade of C- or better is required in all marketing courses counted toward the 15 minor. A minimum of six hours in upper-level courses in the minor must be taken through courses offered by Old Dominion University. 0-126 Bachelor of Science in Business

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Select one of the following: 3

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Designed to provide advanced students in marketing an opportunity to study, independently or in small groups, selected areas of marketing under the guidance of a faculty member. MLS - Medical Laboratory Science

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

catalog.odu.edu

Prerequisite

senior standing and permission of instructor

Fundamentals of marketing (including market research, product design, distribution, pricing and promotion of goods, services, people, places and ideas) with case analyses to clarify applications.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

This course examines the application of marketing principles and techniques to service organizations. Topics covered include the nature of services, distribution, and promotion considerations. Class discussion revolves around a textbook, cases, and outside readings. Students take part in a major group project which will involve the development of a marketing plan for a service organization.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603 or MKTG 608 or instructor permission

Marketers, probably more than other professionals, often are faced with decisions involving an ethical issue. This course has the following objectives: 1) to examine the ethical decision-making process of marketing professionals, 2) to examine the major ethical issues confronting marketers, 3) to provide frameworks to help resolve the ethical dimensions of marketing decisions, and 4) to provide experience in making marketing decisions that involve ethical dilemmas through the use of case studies.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603 or MKTG 608 or instructor permission

Examines the global environment of business and its potential effects on marketing principles and practices. The course will include the effect of culture on marketing mix strategies.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603 or MKTG 608 or instructor permission

Course examines the application of marketing theories to the internet. Topics include internet marketing strategy, electronic commerce, web page development, and the impact of the internet in the international marketplace.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603 or MKTG 608 or instructor permission

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Internship in the field of marketing, applying theories, concepts, and marketing tools in a business environment. permission

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603 or MKTG 608, graduate standing, and instructor

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Study designed for students who have had one or more of the required courses waived, or for students desiring additional work in a marketing area of particular interest.

Subject

MKTG

Credits (min)

1

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

permission of the graduate program director

History and Current Topics

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

and Issues

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

The purpose of this course is to provide a comprehensive and up-to-date understanding of the major research work carried out in consumer behavior. It examines major psychological constructs and phenomena related to consumer behavior and introduces students to various research approaches to consumer behavior issues.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

MKTG 603

This course focuses on the fundamental issues associated with survey research as found in the marketing/management disciplines. The topics covered are experimental and quasi-experimental designs, analysis of data from experimental designs, questionnaire design and refinement, and scale development.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

BNAL 711/BNAL 811

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

and Strategy

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Designed to provide the advanced student with an opportunity to study independently or in small groups and investigate specific topics of current interest in the field of marketing.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

Ph.D. standing and permission of the chair and coordinator

1-12 credits per semester with limitation of 24 credits.

Subject

MKTG

Credits (min)

1

Credits (max)

12

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu

Prerequisite

advanced standing in Ph.D. program

This course is a pass/fail course for master's students in their final semester. It may be taken to fulfill the registration requirement necessary for graduation. All master's students are required to be registered for at least one graduate credit hour in the semester of their graduation. MLAS - Laboratory Animal

Subject

MKTG

Credits (min)

1

Credits (max)

1

Type

course

Edition

2025-2026-graduate

Source

catalog.odu.edu