Indiana University of Pennsylvania-Main Campus · Courses
MK
18 courses with the subject MK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MK 320Principles of Marketing 3sh
Controlled electives: Areas of Certification (1) 21-24sh Accounting: AG300, 301, 421 Data Processing: IM205, 251, and one approved programming elective Distributive Education: DE413, MK421, 433, one MK elective (advisor approved) Marketing: DE331, MK435, MK436 Office Technologies: BE250, OS301, OS313, OS400 Secretarial: BE132, 261, 262 (2) Other Requirements: 0 Free Electives: 0 (#) Total Degree Requirements: 130-132 (*) See requirements leading to teacher certification, titled "Admission to Teacher Education," in the College of Education section of this catalog. (1) According to Pennsylvania Commonwealth guidelines, students must be certified in office technologies and at least one other area (accounting, data processing, marketing, or secretarial). An exception ot this is certification in marketing/distributive education. (2) Students can transfer credit from another regionally accredited institution. (#) See advisory paragraph Timely Completion of Degree Requirements in catalog section on Requirements for Graduation. Table of Contents | Index of Courses This information is maintained by the Office of the Registrar, with approval from the University Senate. Last Modified at 9:16 PM on 7/20/98.
3c-0l-3sh Survey of noteworthy contributions of behavioral science and research on consumer purchasing and decision-making process, with particular attention to formal and informal influence patterns.
3c-0l-3sh A study of the international dimensions of business and the critical environmental and organizational factors that affect managerial approaches in the international arena. Focuses upon the management problems stemming from the movement of goods, human resources, technology, finance, or ownership across international boundaries. (Also offered as MG350)
1c-0l-1sh Focus on the development of both long-term and short-term self-marketing plans and self-marketing packages. Theories of managerial marketing, professional selling, market research, and advertising applied to self-marketing in order to prepare students to seek internship experience.
3c-0l-3sh Nature, methods, analysis, and application of present-day marketing research techniques utilized in the solution of practical marketing problems.
Free Electives: 4-6 Other Requirements: 0 Total Degree Requirements: 124 1. Candidates must demonstrate a conversational proficiency in a foreign language. This requirement may be met by: (a) successful completion of nine intermediate-level semester hours in a specific language, or (b) successful completion of an exemption or credit examination in lieu of the above. A foreign student, registered as such at IUP, whose acquired native language is other than English and who demonstrates an acceptable proficiency in English, can meet the foreign language requirement by successful completion of an exemption examination in the acquired native language. 2. Candidates must document one semester of foreign residence (minimum of three months). Normally, the foreign residency requirement will be met in conjunction with a work experience, internship, or student exchange. A substitute cross-cultural experience may be permitted with the recommendation of the academic advisor. The foreign language requirement is a prerequisite to the foreign residency requirement. Table of Contents | Index of Courses This information is maintained by the Office of the Registrar, with approval from the University Senate. Last Modified at 6:13 PM on 7/20/98.
3c-0l-3sh Concerned with the major activities involved in the marketing of industrial goods and services, including the industrial marketing system, marketing information needs of the industrial firm, industrial marketing implementation and control, and channel, pricing, product, and promotional strategies for industrial goods.
3c-0l-3sh Overview of the interactions between business and the larger social system in which it operates. Considers the problems, solutions, and future directions of societal issues and their relationships to the business environment. Topics discussed include consumerism, the morality of advertising, self-regulation, pollution and ecology, overpopulation, government regulation, and the social and ethical responsibilities of business and industry. (Also offered as MG432; may not be taken for duplicate credit)
3c-0l-3sh Introduction to the principles, practices, and creations of advertising. Use of various media and legal, economic, social, and ethical aspects of advertising are also considered.
3c-0l-3sh The focus of this course is on planning, organizing, and controlling the marketing logistics function. In addition to the acquisition and application of management science methods, students will integrate and apply previously gained knowledge to analyze and solve complex marketing logistics problems. Areas of major concentration include facility location, transportation, inventory management, and customer service.
3c-0l-3sh Introduces students to all facets of retailing including the history of retailing, retail theories, and decision-making in retailing framework.
3c-0l-3sh Focuses on current theories and applications of marketing techniques in the fast growing area of services in the business, government, and nonprofit sectors. Emphasis placed on characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms.
var-1-3sh Covers advanced, innovative, or exploratory topics and disciplines within marketing. Specific content items developed by instructor. Credits may be applied to either required (by permission of departmental chairperson) or free electives in a student’s program. Special topics numbered 481 are primarily for upper-level undergraduate students.
var-3sh Approval is based on academic appropriateness and availability of resources. Individual research and analysis of contemporary problems and issues in a concentrated area of study under the guidance of a senior faculty member.
Prior approval through advisor, faculty member, department chairperson, dean, and Provost’s Office.
MK 493Marketing Internship
var-3-12sh Practical experience in the marketing field to develop knowledge and experience in the practical application of theory to actual problems in a nonclassroom situation. A maximum of 3sh of internship in the student’s major may be applied toward the marketing major-area elective requirements. Additional internship credit must be used as free electives only. Admission only by permission of the department chairperson and the dean, Eberly College of Business. Table of Contents | Index of Courses This information is maintained by the Office of the Registrar, with approval from the University Senate. Last modified at 7:28 PM on 8/2/98.
