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Indiana University of Pennsylvania-Main Campus · Courses

MKTG

21 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKTG 320Principles of Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
MKTG 321Consumer Behavior3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320
Corequisite
None Restriction: None Description: Surveys
MKTG 350International Business3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
None
Corequisite
None Restriction: None Dual Listed: N/A Description: Explores the international dimensions of business and the critical environmental and organizational factors that affect managerial approaches in the international arena. Focuses upon the impact of cultures, women, religions, ethnic minorities, racial minorities and country uniqueness upon international businesses. (Students cannot earn credit for both MGMT 350 and MKTG 350, unless the course is a D/F repeat, whereupon it will serve as a substitute for the original D/F course.) Cross-Listed: Yes
MKTG 420Marketing Management3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320
Corequisite
N/A Restriction: None Dual Listed: N/A Description: An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program with a focus on analyzing empirical data leading to application of strategic marketing tools in a Marketing Plan or Simulation. Cross-Listed: No
MKTG 421Marketing Research and Analytics3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 and MATH 114 Dual Listed: May be dual-listed with MKTG 521. Description: Introduces marketing research and data analytics in marketing decision-making applications. Implements research design and methodology components within the varied marketing domains. Utilizes statistical techniques for data analyses. Evaluates data visualization and marketing analytics functions.
MKTG 430International Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: International marketing and markets are analyzed. Special consideration is given to the significance of government regulations, organization structures of export and import enterprises, and credit policies.
MKTG 431Business-to-Business Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Concerned with the major activities involved in the marketing of industrial goods and services, including the industrial marketing system, marketing information needs of the industrial firm, industrial marketing implementation and control, and channel, pricing, product, and promotional strategies for industrial goods.
MKTG 433Advertising3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: An introduction to the principles, practices, and creations of advertising. Use of various media and legal, economic, social, and ethical aspects of advertising are also considered.
MKTG 434Business Logistics: Technical Analysis and Applications3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
Senior standing, MKTG 320 , MGMT 330 Description: Implements a technical and analytical approach for designing and executing the logistics functions within business supply chains. Analyzes and evaluates the key logistical domains of order processing, inventory functions, warehousing, transportation, distribution, and customer service elements using quantitative methods and management science techniques. Applies a systems perspective for optimization of logistical parameters toward industrial marketing and operations efficiencies in the varied dynamics of transactional fulfillment.
MKTG 435Professional Selling and Sales Management3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Introduces the role and nature of modern personal selling in marketing. Theory and practice of personal selling process, sales planning, delivering sales presentations, and relationship marketing are emphasized. Basics of managing sales force including territory management, recruiting, training, and compensating sales force are also covered.
MKTG 436Retail and Omnichannel Management3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Introduces retailing and omnichannel management including the synergistic optimization of all retail channels and customer touchpoints for an integrated customer retail experience.
MKTG 437Services Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Focuses on current theories and applications of marketing techniques in the fast-growing area of services in the business, government, and nonprofit sectors. Emphasizes characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms.
MKTG 439Internet Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Presents a strategic framework for developing marketing strategies on the Internet. Extends the marketing mix framework to e-commerce using current theories and applications in online product, online pricing, web-based marketing communication, and distribution strategies. Other topics include marketing research on the Internet, electronic retailing, Internet-based customer relationship management, and legal-ethical dimensions of e-marketing. Students use Internet-based, online marketing cases.
MKTG 440Direct Interactive Database Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Dual Listed: May be dual-listed with MKTG 540 Description: Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.
MKTG 442Social Cause Marketing for Nonprofit Organizations3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 or instructor permission Description: Prepares managers of nonprofit organizations and those whose mission is to plan and implement strategies for social change in society. Topics and activities will focus on strategic and tactical marketing approaches and planning and organizing for effective control of market performance of nonprofit organizations and programs.
MKTG 443New Product Design and Branding3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: Discusses the new product design, development, branding, and launch process companies use to bring a new concept to market by satisfying customers’ unmet needs. Blends the perspectives of marketing and design and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning is covered.
MKTG 445Social Media Marketing3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 or equivalent Description: Explores the online marketing activities, practices, and interactions of individuals and organizations using conversational electronic media. Assorted social media interactive networking tools and applications are examined. Students study and develop social media marketing programs.
MKTG 448Brand Design3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Description: An integrated study of branding concepts in marketing and art, including aesthetics in commercial art, design of brand and corporate identity trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication and branding as a corporate strategy. Previously Offered As: (Also offered as ART 448; may not be taken for duplicate credit.)
MKTG 449Digital Marketing Analytics3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320 Dual Listed: May be dual-listed with MKTG 549. Description: Assess digital marketing analytics and apply it to your marketing career. Identify the advantages of data-driven decision-making and apply the decision-making framework — question, curate, analyze, and optimize. Measure and analyze customer response to earned, paid and owned media using each of the digital optimization tools such as Google Analytics so that students can make data-driven decisions in business.
MKTG 450Marketing Strategy3
Subject
MKTG
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
MKTG 493Marketing Internship3-12
Subject
MKTG
Credits (min)
3
Credits (max)
12
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
catalog.iup.edu
Prerequisite
MKTG 320
Corequisite
None Restriction: None Description: Practical experience in the marketing field to develop knowledge and experience in the practical application of theory to actual problems in a nonclassroom situation. A maximum of 3cr of internship in the student’s major may be applied toward the marketing major-area elective requirements. Additional internship credit must be used as free electives only. Admission only by permission of the department chairperson and the dean, Eberly College of Business.

Source: Indiana University of Pennsylvania-Main Campus's catalog, linked per course · table learning_unit · CourseShelf publish 59