19 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 210Advertising and Promotion (3) Students learn about marketing communication campaigns, media choice
develop a selling strategy, creative development, and media analysis. Prerequisite: BUSN 240. MKTG 250 Public Relations (3) Investigation of how public relations serves as a strategic support for the overall marketing strategy. The course examines how events and collateral marketing activity aid in creating a public image of the commercial firm. Prerequisite: BUSN 240. MKTG 260 Retail Management (3) An examination of the challenges of retail management, including stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and managing information systems. Prerequisite: BUSN 240. MKTG 320 Marketing Research (3) Examines the planning and design of the market research effort, collecting and analyzing data, and drawing inference from the results. The focus of the course is on making accurate marketing decisions based on data. Prerequisite: MATH 201 and BUSN 240. MKTG 330 Sales Management (3) Investigates the organizing, recruiting, training, measuring, and promoting of the sales force in addition to forecasting sales. Prerequisite: BUSN 240. MKTG 340 e-Commerce (3) Explores e-commerce issues such as Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure and their effect on business decisions. Prerequisite: BUSN 240.
MKTG 410Consumer Behavior (3) An overview of consumer behavior providing insights on marketing tools and
approaches seeking to understand the factors that influence consumer choice, balanced with a moral and ethical framework for how this is done. Prerequisite: BUSN 240. MKTG 430 Social Media Marketing (3) Examining the strategies, tools and practices behind using social media for effective marketing. Students will consider various viral marketing channels and the principles for optimizing their effect usage. A capstone project will be the development of an integrated multichannel approach to increase brand awareness and achieve marketing objectives. Prerequisite: BUSN 240. 98
The Major in Professional Studies (B.S.) (Program available on campus or online) The mission of the B.S. in Professional Studies is to prepare Christian leaders for the workplace. This major is distinct from a business degree, for example, in that the purpose is not necessarily to develop business specialists or managers, but individuals who can function effectively and efficiently in the workplace regardless of their position. The B.S. in Professional Studies degree builds upon the core competencies introduced in the General Education curriculum and focuses on the skills, knowledge, and wisdom that are critical to success in the workplace: written and oral communication, critical thinking, problem-solving, biblical worldview, service, leadership, and stewardship. The Bachelor of Science in Professional Studies is a rigorous degree that provides considerable flexibility in degree completion, taking an interdisciplinary approach which will accommodate a wide range of individuals seeking a college 90
MKTG 631Advertising & Promotion (3) Marketing activities that stimulate consumer purchasing including
fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. Cross-listed with GOV 541.
MKTG 632Consumer Behavior — the Psychology of Marketing3
MBA with a concentration in Leadership Required Courses (9 credit hours) Choose 3 courses from the Master of Arts in Organizational Leadership graduate program concentrations with the consultation and approval of the program director at the School of Business & Leadership. MBA with a concentration in Marketing Choose 3 courses from the following list of 4 courses offered (9 credit hours):
Students select an additional 6 elective hours from courses listed above to achieve a total of 33 credit hours. At least 6 credit hours in the degree must be taken from courses outside the School of Communication and the Arts. M.A. in Communication with a concentration in Political Communication The M.A. in Communication degree with a concentration in political communication is an interdisciplinary concentration program that can be completed entirely online or can be taken on campus with both online and residency components and a minimum of 33 credit hours. It requires coursework to be taken in COM or JRN and in GOV. Students who don’t possess an undergraduate degree in Mass Communication, Public Relations, Journalism or a similar discipline will also be required to initially complete an additional 3 credit course – COM 504 Introduction to Communication Studies.
MBA with a concentration in Not-for-Profit Management Choose 3 courses from the following list of 4 courses offered (9 credit hours): This concentration is CFRE-Aligned: Each course is mapped to CFRE knowledge domains. The school will pursue CFRE Approved Provider status so graduates can readily apply their coursework toward CFRE education requirements. If CFRE certification is desired then it is recommended that all 4 course are taken, but it is not required for the MBA program.
MKTG 731Promotion and Advertising (3) Advertising builds brand value, stimulates consumer purchase and
differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732Marketing Psychology (3) Social media, streaming video and cloud enabled AI are causing a change in
consumer psychology. This course will review the latest research on the effect of marketing activities on consumers. Students will learn how to interpret consumer psychology and adapt messaging and media. MKTG 734 - Viral Marketing (3) Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business. MKTG 736 - Digital Marketing (3) This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers. NFP 631 Principles & Techniques of Fundraising (3) Explore fundraising as ministry and stewardship. Grounded in a Christian worldview, this course equips students to master the donor lifecycle, craft a mission-true case for support, design multi-channel solicitations, and steward gifts ethically in ways that honor donor dignity and advance kingdom impact. Students practice Spirit-led listening, gratitude disciplines, and prayerful discernment; complete solicitation role- plays; and produce a mini-campaign plan that models transparency, accountability, and generosity. NFP 632 Donor Analytics & Digital Fundraising (3) Apply analytics and experimentation to increase giving while treating people as image-bearers, not data points. Topics include segmentation, RFM and CLV, propensity modeling, funnel design, A/B testing, SEO/ads/email, and SMS, with data governance, consent, and truthful communication at the core. NFP 633 - Strategy, Marketing & Partnerships (3) Design growth strategies that keep mission-faithfulness central while creating value for stakeholders. Build campaigns that align brand, content, and channels; craft alliances with churches, networks, and institutions; and integrate advocacy or earned-income where appropriate—avoiding fear-based or manipulative messaging and championing stories that honor the imago Dei. Assessment includes a conversion- focused campaign and an ecosystem strategy brief.
