43 courses with the subject JAC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
JAC 101Media in a Multicultural Society Lec. 3./Credit 3
This course surveys the mass media. Students are introduced to all forms of mass media, their economics, and the relationship between the media and society. Media ethics, First Amendment rights and the function of the press in society are also examined. The course prepares majors and non-majors to be informed consumers and producers of media content in a media saturated world. Required of all majors.
Entrance Exam Credit 0. This course is a non-instructional placement course required for students to take the School’s entrance exam to be offered each semester of the academic year. The grade for JAC 111 will be “S” (satisfactory) or “U” (unsatisfactory). A “S” grade reflects a passing score for the entrance exam. A “U” grade reflects a score below that which is required to pass the exam. Course can be repeated two times. A satisfactory grade is required for admission into the major. The course credit (0) will not earn credits toward graduation. Required of all majors and minors. Corequisites: JAC 101, 110 and 200.
JAC 220Principles of Public Relations Lec. 3./Credit 3
This course introduces students to the basic concepts of public relations. It surveys principles, theories, strategies, techniques and practices of the public relations profession. Prerequisites: JAC 105 and JAC 110.
This course introduces students to the conventions of writing for programming. Students learn the formats for writing commercials, public service announcements, promos, radio and television news, sitcoms, dramas and other broadcast formats. Students learn to read and write phonetic pronunciation guides as well as pro- duce storyboards and analyze and mark scripts. Students learn to research and document scripts for spot announcements, news and long-format programming. Each student will receive training and experience in radio and television delivery and performance. Each student will produce scripts of sufficient quality for the portfolio.
This course introduces students to producing content for the Web. It teaches the fundamentals of web site development, hypertext markup language and web design including the use of interactive text, graphics, video and audio for the Web. It also stresses sound journalistic news values and judgment for reporting responsibly and ethically using the Web, mobile platforms and social media.
This course examines basic theories and skills in visual commu- nication for multimedia platforms. It includes the selection and editing of photographs; the use of maps, charts, graphs, artwork, info-graphics, typography, and other graphic-design elements. It introduces students to current graphic design programs. Prerequi- sites: JAC 101, JAC 110 and JAC 200.
Lab 3./Credit 3. This course introduces students to the basic technology of digital photography and the theories and skills of photojournalism. It will include photo selection, editing and layout. It also will include the application of photographic images for multiple digital platforms. 316 Course Descriptions – Main Campus
Writing Across Platforms Lab 3./Credit 3. This course builds on and strengthens reporting and newswriting skills gained in JAC 210. It teaches basic beat and public affairs reporting and how to cover police, fire, city council and courts. It introduces students to “issues” beats focused on such topics as health, religion, business, multicultural and minority affairs, urban affairs and technology. It requires students to choose a beat, cul- tivate sources, develop story ideas and write news and feature stories from the beat. Campus reporting and in-depth final report- ing projects are published online. Prerequisites: JAC 101, JAC 110, JAC 200 and JAC 210.
This survey course introduces students to the fundamentals of entrepreneurial concepts and skills through case studies and the development of a media venture. Students will work in teams to develop a comprehensive strategic business plan for the imple- mentation of innovative digital media products and services. Pre- Hampton University 2018-2020
Students investigate the process of making ethical choices as producers and consumers of media content based on sound pro- fessional principles. Ethical dilemmas and case studies including social media will be examined. The ethical codes of professional groups such as the Society of Professional Journalists, the Radio Television News Directors Association, The Public Relations Soci- ety of America and the American Advertising Federation will also be explored. This course provides the tools necessary to identify and analyze ethical issues that modern-day media organizations face. The course prepares students to apply various decision- making strategies when they face these issues in the workplace. instructor. Required of all majors.
This course teaches students how to improve their chances of successfully navigating a career in the media industry across all media platforms. Students get a comprehensive view of media management’s role and critical relationships relevant to opera- tion, strategies, regulatory and personnel challenges, opportu- nities, consequences and rewards. Students are taught critical relationship-building skills they can apply to further maximize their employment opportunities. Prerequisites: JAC 101, JAC 110, JAC 200 or permission of the instructor.
JAC 407Media Criticism and Rhetoric Lec. 3./Credit3
This course introduces students to the critical approaches that can be used to analyze the media and culture and its use of language across all platforms in the digital age. Those approaches include semiotic and ideological criticism. Students also review journalis- tic media criticism. Prerequisites: JAC 101, JAC 110 and JAC 200.
This course will survey the history of the American media from the colonial era to the present. It will include key moments, move- ments and people, as well as the growth of African-American and other minority-owned media organizations. The course will trace the history of media ownership, the advent of broadcasting and the growth of the Internet. Prerequisites: JAC 101, JAC 110, JAC 200 or the permission of the instructor. Hampton University 2018-2020
Minor/AOE Course. .................................................................. - 3 TOTAL 17 15 80 Scripps Howard School of Journalism and Communications Senior Year Semester 1st 2nd **JAC . ..................................................................................... 3 -
Students in this course will learn techniques in reporting and writ- ing feature stories. Students are required to produce and publish substantial magazine-length features for multimedia platforms including online publications and blogs. Prerequisites: JAC 101, JAC 110, JAC 210 and JAC 310.
This course teaches the basics of business beat reporting. It requires students to cultivate sources, develop story ideas, dig deeper and write stories with an emphasis on following the money. Reporting is eligible to be published online.
Students will learn visual storytelling concepts and techniques for the digital age. Writing appropriate cutlines, examining issues as well as composi- tion, lighting and ethics will be discussed. Students will utilize contempo- rary photographic equipment and software to produce images for multiple platforms. Prerequisites: JAC 105 and JAC 110.
This course develops the specialized writing and reporting skills needed to cover the environment, weather, health, medicine and other scientific topics for general audiences. Emphasis is placed on understanding terminology, analyzing and using health, medical and science-related research information and data for impactful storytelling.
This survey course will examine research methods commonly used by media professionals to gather quantitative and qualitative data for planning, programming and evaluating effective communication programs and strat- egies. Students will learn to use techniques such as background searches, data collection methods, database information input, retrieval and analyses, writing style guides and copy-testing. Prerequisites: JAC 105 and JAC 110.
This course examines case studies of organizations’ communication needs and dilemmas in emergencies and crises. Students will look at the role of the crisis communication manager in preventing and managing such problems as scandals, natural disasters and bad public image. Prerequisites: JAC 105 and JAC 110.
This course emphasizes the planning, coordination and execution of special events by public relations professionals, such as conferences, award programs, celebrations and dedications. Students will plan and execute special events appropriate to profit and nonprofit organizations. Prerequi- sites: JAC 105 and JAC 110.
The course exposes students to the use of analytics in media for the purpose of understanding how users engage with the content that has been created, and how to encourage further engagement with newly created content. The media examined in this class includes current mass media—video, email, etc.—and emerging technologies as they enter popular use. Prerequisites: JAC 105 and JAC 110.
This course teaches advanced television production and newscast anchoring. Students are responsible for news broadcasts, long- form documentaries and assigned special projects. This course will teach the student all aspects of broadcast radio and television news. Students are required to perform various newsroom roles, both technical and on-air. Prerequisites: JAC 101, JAC 110, JAC 200, JAC 210, JAC 265, JAC 340 and JAC 440.
and Communications Lec. 3./Credit 1-3. This is a special course organized by a faculty member to discuss current issues or contemporary topics in journalism or communications. Topics will vary. Prerequisites: JAC 105 and JAC 110.
and Communications Lab 3./Credit 3. This is a special course organized by a faculty member to help students develop a specific skill in journalism or communications. Prerequisites: JAC 105, and JAC 110.
and Communications Lec. 3./Credit 3. This course is a cross-cultural study of journalism and communications in the “global village.” It compares media practices in democracies and state-run media. It will look at how the news media and communication professionals are affected by the flow of uncensored technology and media information across national borders. It will look at the effects of the “information world- order” on cultures, politics and economics. Prerequisites: JAC 105 and JAC 110.
JAC 453Ethnic and Alternative Media Lec. 3./Credit 3
This course teaches the basic concepts and strategies for placing advertising in media at the local and national levels. Students will also learn the appropriate research techniques that drive decision making to support advertising campaigns. Prerequisites: JAC 101, JAC 110, JAC 200, JAC 230, JAC 330 or permission of the instruc- tor.
JAC 454Civil Rights Era and the Media Lec. 3./Credit 3
This course will look at the relationship between the press and the civil rights movement of the 1950s and 1960s, as well as any current issues. It will examine the coverage of key moments and people. It will look at the differ- ences between national and local coverage of these events and people and at the role of African-American journalists in covering the civil rights struggle.
and Communications Ind./Credit 1-3. This course is designed to meet the needs of the journalism and commu- nications student who wishes to conduct independent research, develop a special academic project or fulfill other department requirements outside of the usual class structure. Students cannot apply more than six credit hours in independent study toward graduation requirements. Prerequisites: JAC 105 and JAC 110.
Credit 1-3. This course is designed to allow students to get hands-on expe- rience in some aspect of journalism or communication under the close supervision of a member of the school’s faculty. Students cannot apply more than six credit hours in Internship (JAC 465) and Practicum toward graduation. Prerequisites: JAC 101, JAC 110, JAC 200, junior or senior status and/or permission of a faculty sponsor to oversee the practicum experience.
TOTAL 15 12 2nd TOTAL CREDITS FOR GRADUATION 123/124 - *Choose ONE of the following: APS 101 Weather and Climate, APS 102 Natural Disasters, APS 105 Elements of Astronomy, APS 106 Astronomy - of Stars and Galaxies, BIO 101 Nature of Life, BIO 103 General Biology, - CHE 101 General Chemistry, SCI 102 Introduction to Physical Science, SCI - 104 Introduction to Physical Science (Lab attached), SCI 203 Introduction to Nanoscience, MES 110 Earth & Ocean Systems, MES 130 Introduction 3 to Environmental Science. 3 ** Choose ONE of the following: JAC 403 Media Entrepreneurship, JAC 3 406 Media Management, JAC 407 Media Criticism, JAC 408 American 3 Media History, JAC 425 Crisis Communication, JAC 450 Special Topics, JAC 452 Int’l Journalism & Communications, JAC 453 Ethnic and Alterna- 17 tive Media, JAC 454 Civil Rights Era and the Media. 2nd - - - - 15 2nd - - - - - 16 Scripps Howard School of Journalism and Communications 81
