14 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Analysis of the problems involved in the operations of marketing institutions with emphasis on a micro approach. Topics include the design of channels of distribution, pricing, and promotion of goods and services.
Examination of the role and significance of retailing institutions in the marketing of goods and services. Management of critical functions of retailing such as pricing, inventory, promotion, and merchandising is examined in detail. Prerequisite: MKT 305 Junior standing.
Examination of consumer behavior in the marketplace. Particular attention is given to economic influences as well as anthropological, psychological, and sociological influences affecting the consumer. Prerequisite: MKT 305 and Junior standing.
This course introduces students to the fashion industry, explores and analyzes how textile businesses, fashion buyers, retailers, and other fashion sectors merchandise and market their products effectively to reach their customers. The course further focuses on the integration and application of fashion marketing concepts to a marketing/merchandising plan with presen- tations. Students learn also about the opportunities regarding merchandising positioning, fashion and culture, brand imagery, targeting, and product segmentation, Prerequisite: MKT 305.
This course explores social media and their effective use as marketing tools to support the organization. The focus of the course is also to understand social media, developing social media marketing strategies, and tracking their effec- tiveness in understanding consumers, how they communicate, shop, and use products and how social media use creates value for both the organization and the consumers. Prerequisite: MKT 305 Principles of Marketing
The modern sales organization; selling problems of manufacturers, whole- salers, and retailers; management of the sales force. Prerequisites: MKT 305 and Junior standing.
Co-ops and internships are on-the-job experiences in the area of marketing in business or government to serve as a laboratory for integrating the theoretical with practical experiences. Co-ops are for a six-month duration and worth up to 9 credits, whereas internships are for summer employment and worth up to 3 credits. Students may arrange for co-ops or internships in their junior and senior years. Pre- Hampton University 2018-2020
This course explores the marketing of products or services through digital channels, primarily the internet, but also including mobile phones, display advertising, and other digital mediums. The course will also explore the rapid progression in technology as it has contributed to the expediting and conver- gence of marketing and digital technologies. The course will further explore how the use of effective digital marketing can contribute to company effec- tiveness, increase sales, lower costs, and overall profitability. Prerequisite: MKT 305.
Explores the international dimensions of marketing. Students gain familiarity with the formulation of marketing strategies, as decisions and problems that arise in international marketing. Students learn how to deal with the compre- hensive and integrative aspects of international marketing. Prerequisites: MKT 305 and Junior standing.
Examines the nature and role of advertising as a major promotional function in Marketing. Management of the major functions, such as selection of creative promotion strategies, advertising themes, media selection, physical produc- tion and campaign implementation are examined in detail. Prerequisites: MKT 305 and Junior standing.
An examination of the major marketing decisions facing the firm. Specific decision areas investigated include; market opportunity determination, product policies, channel management, promotion management, and pricing determination. Also, environmental, social, and legal factors that affect management decision making and the firm are discussed. Problems and cases are employed. Pre- MKT 311, MKT 328, MKT 428 and all core business courses.
An examination of an important tool of analysis for both profit and nonprofit organizations. Different research techniques and various methods of data analysis are examined; also, how data and findings are employed in the formulation of marketing policies and strategies. Prerequisites MGT 215-216 (JAC 330 or JAC 420 for Non-business majors), MKT 305 and Senior standing.
An examination of marketing related topics such as: the use of social media in marketing, political marketing, entertainment marketing, subliminal marketing, service marketing, sports marketing, etc. Prerequisites: MKT 305 and Junior standing.
Lec. 3./Credit 3. An opportunity for independent study or research with guidance of faculty advisor. Prerequisites: Senior standing, consent of instruc- tor, and approval of chairperson.
Source: Hampton University's catalog, linked per course · table learning_unit · CourseShelf publish 59
